Why Do Car Companies Use Ethos Pathos Logos

Comparing and Contrasting Advertisements

Advertisers often use three types of persuasion to sell their products or get their points across. Also known as the three parts of rhetoric, pathos, logos, and ethos are used to persuade or inform the audience. Pathos is the appeal to emotion, ethos is the appeal to ethics or the ethical thing, and logos is the appeal to logic and reason. These three types of persuasion can be very effective depending on the topic of debate and the audience. Two commercials that use these persuasion devices are Geico Insurance and Chevrolet Company. Car companies often use these rhetorics to persuade the audience to buy their company’s car.

Geico’s commercial about the kraken on the golf course uses pathos to persuade you to join their insurance company. The commercial connects with your emotions and makes you laugh. Usually, commercials that use pathos will more likely stick in your memory. This commercial could be effective depending on the person watching but most people, although enjoying the commercial, wouldn’t invest their time and money just because it made them laugh . Personally, I enjoyed the commercial

The Chevy commercial uses a journey of a dog and its owner to represent the journey of a car and its owner. The ad conveys that the car will be with you through life as you make new experiences. The commercial connects with your emotions similar to the Geico ad, but rather than making you laugh, the ad tries to make you cry and feel happy for the girl’s journey. This commercial is very effective if you’re talking about connecting with your emotions because many relate to this situation, but it lacks in information about the car. If the commercial showcased more about the car as well as making me emotional and tear up, I would definitely buy it. Chevy only pokes at the audience’s emotional strings, so I would not buy the car they are