Example Of Ethos Pathos Logos

We see ads everywhere though-out our day even if we know it or not. Ads that make an attempt to persuade us one way or another. It could be to persuade someone into buying a product or even helping children that are in need. Either way, all these ads use certain persuasive methods, which include ethos, pathos or, logos, to get peoples attention. I saw an ad created by the National Association for Gun Rights. Obviously this ad is trying to let people that we have a right to have own guns. The ad shows a woman pointing a gun with the words “Mama didn’t raise a victim”. I’ve decided that the author was targeting woman that can presumably be victims of assault/abuse at any time. Given this information, the author is using pathos to let us know of the dangers that can be encountered at any given time as well as ethos because of the organization promoting the ad and even a bit of logos.

The National Association for Gun Rights uses pathos because there is a woman handling a gun and also a sentence that states, “Mama didn’t raise a victim”.

This tells us that she is not going to be a victim of any sort. She can be a victim of crimes ranging from being robbed to being assaulted physically or sexually. Mama could have two meanings. A literal meaning, which is that her actual mother raised her not to be a victim. Something else that was noticed in the ad was the Liberty Bell. The Liberty Bell symbolizes American Independence and liberty means being able to speak and act freely. Which leads us to the second meaning of the word Mama in the sentence. The word Mama could figuratively mean the United States as a whole. In the United States we have rights, one of them being the right to bear arms as stated in the 2nd

Amendment.
People want to feel safe and if they know how to use a gun it might help. The woman is standing in an open field while wearing eye and ear protection, which says that she could possibly be practicing with targets that are beyond the picture. Learning how to use her gun just in case she is victimized. This emphasizes the logos used in the ad. It is very important to know gun safety and also how to properly handle a gun. On the ad there is a website that links you to The National Association for Gun Right’s website nationalgunrights.org. I believe that it is a credible website that will tell us all about the association and give us a little more information about what it is.
Ads all around attempt to bring a point across and try to persuade people into doing something. Just like The National Association for Gun Rights ad telling us that people shouldn’t be victimized and if so, they should have a right to protect themselves. While persuading someone a company can use ethos, pathos, or logos to try and accomplish their goal. Usually a company emphasizes on one persuasive method, but the other two can also be found in their ad just like The National Association for Gun Rights ad that used all three. Pathos was used more because of the woman who was saying that her mama didn’t raise a victim, but the author of the ad also used logos and ethos.