The live performance industry is arguably the most dynamic part of the music scene. The huge amount of advertising that these events can generate for the band/artist is significantly important to their promotion. This is possibly due to the raw connection fans receive from the experience. Events like these help to increase and sustain the fan base for main acts and as well as promoting the lesser known support. The musician may receive motivation from the energy of the event and the connection with fans.
Live events offer a huge opportunity for the industry to gain profit through the means of sponsorship, VIP package offers, seat sales and merchandising, which is widely recognised as one of the most dominant profit areas for musicians.
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There are three different types of record companies; Major, Independent and Subsidiary. Each label works in a similar way but usually with different types of artists and opportunities. A major label with be supported by an international company and often serve already established artists in pop. A Subsidiary label is owned by major labels but branch out to specific genres. An independent label is one without corporate backing and will often offer more artistic freedom to little known and unsigned artists. Record labels can offer the artist security and investment in their future and career whilst providing them with promotion to the public, through arranging TV and Public performances and even promoting music in other countries around the world, creating a wider audience than would have been possible …show more content…
On the other hand major record labels may not be able to identify the new music styles emerging, as happened in the late 50s with the start of the Rock n Roll movement and later in disco where larger companies lost out by sticking with what was familiar to them. In these situations small record companies must be willing to take a gamble with new forms of music. Another weakness is that artists can now produce their own music, thanks to computer programs, and upload and spread them without the help of the record labels.
Whilst this can make the area seem unimportant, record companies help to keep new artists (financially) so they are able to produce new music and are also instrumental in finding and exposing new talent. This helps to make record companies a crucial, and still relevant, section of todays music
If there is no individuality, then there is no costumer choice. When costumer choice is eliminated, then the problem of exploitation arrives from how these popular music products are commercialized. Raprehab reports, “[...] major record companies are paying radio stations thousands of dollars to play their records!” This contributes to the already established monopoly because when the radio, one of the most effective promotion and mass communication devices, circles around certain products attributed to certain labels exclusively, competition is lowered to a minimum, again. Alternative and independent labels are rarely ever, if lucky, played on the radio, leaving the only way for the consumer to discover alternatives to popular products through extensive research, that is unless the consumer is “not lazy” and willing to expand their horizons and turn their radius of view away from the popular world and dictated products into the underground, “struggling” music
In this case, there are three main effects of Napster on the recording industry. The first one is that it caused a large decline in record sales in a short time. According to this case, the spending on recorded music in U.S dropped 4.1% in 2001 and the industry’s top 10 albums also sold much less compared to the year before. The second effect is that it cased the sales of CD burners, blank CDs and digital audio players increase and nowadays, most new computers come with CD-RW drives installed, which means people can easily store downloaded music, share music with friends and take it with them anytime as well. The third effect is that it increased the cost of recorded music. Once people can download free music through peer-to-peer software services, they have less incentive to buy original editions, which will make recording industry spend more to fight against copyrights and invest more in new artists and new music. Overall, these three effects make the recording industry go through a hard time.
What has been great for the underground scene is its ability to sell more records now, and that is by and large due to the increase of smaller, independent record labels(see chapter 1). Labels such as Rawkus, Fondle ‘Em, Stones Throw, Goodvibe, ABB Records, and others can compete with majors like Bad Boy and Def Jam now because they are backed by people who have money and want to see hip-hop culture survive.
The strategy helps artists because loyal fans are the ones most likely to head to shows (and buy a t-shirt). It benefits fans because they get much more back from artists they love dearly. The Gorillaz released an entire album free last Christmas as a tribute to their fans.
Many people enjoy listening to music, but are always really excited to go see a live performance of their favorite bands. There’s something about the atmosphere of being with thousands of people who all love the same band you do. Everyone is going crazing and yelling and screaming for joy. Then the show ends. After the show fans usually stop by the souvenir stands and by a shirt or poster to commemorate their trip to see their favorite band play live. But, what if the show didn’t have to end? What if there was a souvenir each fan could buy that made the show live on forever? The Grateful Dead and Phish, jam bands with a very dedicated following of fans, have come up with a solution to make the show live on. The idea started back in the 1960s and 1970s when the Grateful Dead developed their loyal following. The Grateful Dead allowed and actually encouraged their fans to record the bands live performances.
Rawlinson, J. (2013). Music Festival Tourism Worldwide - International - June 2013. Retrieved 02 28, 2014, from Mintel Report: http://academic.mintel.com/display/643783/
The three major record labels are Sony Music Entertainment, Universal Music Group, and Warner Music Group; these majors have sub-labels such Atlantic Records (Warner) and Columbia Records (Sony). There are thousands of indie labels (300 Entertainment, Mad Decent, etc.) yet they only represented about a third of the total US album market share in 2015. Majors have substantial amounts of capital at their disposal and key divisions in-house (distribution, publishing), often putting them at an advantage over their smaller competitors. The below graph shows just how large a share of the US recorded music market the major labels controlled in 2015 compared to their many independent
Over this semester, I attended two concerts. The first concert I went to was a performance done by the Swedish band Graveyard at the 9:30 club in DC. The second concert that I went to was at the George Mason Center for Performing Arts. This concert was a jazz competition between bands call The Battle of the Big Bands. Both concerts were performed very well and kept the audience, myself included, very entertained throughout the entire show. In this paper, I will be discussing each individual show in depth, and then continuing on to compare the two concerts.
The music industry is an ever-evolving revolutionary entertainment industry for the masses. Music provides entertainment to all different masses due to the variety of genres produced. Music is a very profitable and complex industry. Music has expanded to a worldwide industry for musical artist to express their art through the form of song to the masses. Music not only appeals to the ears but to every aspect of a person. Music allows for individuals to explore and let their imagination expand as they here a song. Throughout the years the industry has undergone dramatic changes. Whether it is genres, forms of how it is distributed, or even the impact the artist have had. The industry is diverse and ever changing as the years continue. In the past 20 years the industry has changed with help of the technological breakthroughs and adoptions.
...ndi, a Paris-based multi-national who in 2012 declined an offer of 8.5 billion US$ for the company from SoftBank (Staff, 2013). Universal Music Group operates in over 60 countries across the world – with its corporate headquarters located in Santa Monica (California) and Broadway (New York City) (FAQ's, 2014). The firm owns many hugely successful record labels including Deutsche Grammophon Capitol Records, Decca, Def Jam Recordings, EMI Records, Interscope Records, Island Records, Mercury Records, Motown Records, Polydor Records, Republic Records, Virgin Records and many more. This puts them is an extremely fortunate position in the music industry because they own many back catalogues of artists who have experienced huge fame and have the ability to attract new talented artists because of their history and the prestige linked to the names of the labels they own.
Music Business Music Business Exam Number One Question 1 - What is The music publishing industry at a glance would seem to be those who print sheet music, method books, lead sheets, and all of the texts or notated music that musicians (and those aspiring to be musicians) use. Years ago, this was what most music publishers did, but as the industry has evolved, the process has become much more complex. Music is not just ink and paper, intellectual material and property to the individual who writes it. Therefore, the song does not become "a song" when it is written down. This is not an easy concept to grasp because the song itself has no physical makeup.
When it comes to the music industry, an artist makes a song, the label sells the song and then the listener buys it? In the world today, the music industry is knowledgeable of digital downloads, music videos, file sharing, and now social media. Social media is the voice of an individual and captures joy, emotions or thoughts in pictures, tweets or status updates. It is a reachable space that is used to keep in touch and to reach out. Social media allows listeners to shares their favorite artists, post their favorite songs and really created a genuine connection with the artists. The music industry has changed because social media is a tool needed to connecting with the listeners. Social media is necessary to maintain a career in the music business.
The music industry impacts the lives of people from around the world. With the implementation of technology, the influence of the music industry has spread to affect anyone with access to technology. Streaming services have contributed to the increased popularity of music. While there are positive effects to being able to stream music and have multiple ways of listening to it, the music industry suffers from the lack of revenue and illegal activity associated with technology. Technology has had both positive and negative effects on the music industry by affecting how people access music and how music is produced
How we're going to reach them and how we're going to do that in a way that's real and true to who we are as people. Because that's where the substance is. That's where the people actually feel the real connection.” Independent labels mean more control and access. Record deals tend to keep all your music, manage
Have you ever heard of bands that are local? Some bands play at late night events but you’ve never heard of them. That’s because they don’t have anywhere to start so people out of the city can listen to them. How do you think they can get more fans? Putting a video on YouTube rarely works especially if it doesn’t come from a popular sponsor. The band members record themselves and upload it to a website and have the music the uploaded free. In order for there to be more fans, the band needs to have their own music free. Someone that hasn’t heard of an artist won’t pay to listen to their songs, they won’t know if it’ll be a good ...