Secondary Research: I recorded some of my secondary data by myself. I looked at the closest competitors that YoYo Yogurt had, these competitor being Wendys Supa Sundaes (Wendys for short) and KiwiYo. I looked on their websites and just at what they served in their store (Just Wendys). I decided to list Wendys as a competitor as they do sell frozen yogurt, and as they are in the same shopping mall (Johnsonville Shopping Mall). I had also chosen KiwiYo as a competitor too. I’ve done this as there are no KiwiYo’s anywhere near YoYo Yogurt, but I feel on a national level both these companies are competing with each other. So as YoYo Yogurt, Wendys and KiwiYo do all sell frozen yogurt, they are all competitors. YoYo Yogurt, KiwiYo and Wendys all …show more content…
The price of Wendys’ frozen yogurt is fixed at $4.50 with one topping for a small serving, and $5.50 with one topping for a large serving. This clearly shows us that YoYo Yogurt sells their frozen yogurt at a cheaper price than KiwiYo does. However, due to the fact Wendys’ prices for their frozen yogurt are fixed, it is very difficult to compare those two. Despite KiwiYo selling their yogurt at a dearer price, the quality of the frozen yogurt sold at KiwiYo is said to be at a much higher quality. Also, due to the quality of toppings and variation of the toppings available at KiwiYo, their product is better quality for the amount of money you spend. But, YoYo Yogurt have smaller sized toppings, which allow more toppings on, for a less amount. These two are thought of being relatively similar in the grand scheme of things. Wendys is on a lower level however. The amount is fixed, meaning that only two sizes are available, and only one topping per frozen yogurt. Also, as Wendys are primarily an ice cream store, their quality of frozen yogurt, or dedication to making an excellent form of frozen yogurt is far from both KiwiYo and YoYo …show more content…
On the other hand, KiwiYo and Wendys are found in abundance around New Zealand. This is because YoYo Yogurt were originally founded in America, and due to them being a foreign company, the amount of stores set up in New Zealand is extremely low. Their single store in New Zealand is located in Johnsonville Mall, which is a popular place for people to walk through. KiwiYo is a New Zealand business, meaning that it originated here, and has local roots. These roots has helped the store become a favourite amongst a lot of New Zealanders. It was opened as recently as 2011, but has about 15 stores operating throughout the region. As it is really popular amongst the locals, it will be chosen more often than not over competitors like YoYo Yogurt. Wendys moved to New Zealand before 1989, giving a long time to spread around the region. The popular pink brand is easily identifiable, and because of this, is a first choice. Even if people want frozen yogurt, they could choose Wendys over YoYo Yogurt as they are just far more well known. The fact YoYo Yogurt is unrecognisable to most in New Zealand means it will be looked over more often than not, but the foreign flair, for example the self-serve area (even though KiwiYo does this too) and the possibility of new ideas could see their business gain more
Everyone is looking for better and healthier life! People today pay more and more attention to the food they eat, they want it to be healthy and tasty, on the other side modern life is so dynamic and eventful, that the food must be fast. So you need to come up with something that will support all these needs. The great solution is Frozen Yogurt. It is a refreshing, savory dessert that combines the flavors and textures of ice cream and sherbet. Frozen yogurt is a new-comer in the dessert market. Nevertheless, “the history of frozen desserts dates back thousands of years to Asia where water ices were first made.’’ (wiki) Yogurt was brought to the U.S. in the early 1900s and steadily increased in popularity as a health food item over the next several decades. By the 1970s, with the popularity of ice cream technology was transferred to the production of frozen yogurt. But it’s entry into the dessert market was a distinct failure—consumers complained that it tasted too much like yogurt. Relaying on consumer demand for a sweet product that tasted like ice cream, TCBY opened its first store in 1981. The highest popularity comes to Fro-yo by the mid 1990s. But in the late 1990s as Americans turned their attention to high-protein, high-fat diets, demand for frozen yogurt slowed considerably. Low-fat foods such as frozen yogurt fell out of favor as food trends preferred higher fat and lower cost ice cream at the turn of the millennium. Trends changed back to frozen yogurt in the mid 2000s with the advent of live probiotic powder-based mixes. Over the last decade the production of frozen yogurt has grown multi-million dollar business with dozens of competing companies.
My organization, Trader Joe’s, is not an international business. Their stores are all located in the United States; therefore, I chose Whole Foods, who is a main competitor of Trader Joe’s for this assignment.
It has stores all over the world and is the largest smoothie chain in the southern hemisphere. It has over 350 stores internationally and is located on 5 continents - South America, Asia, Europe, Africa and Australia.
...order to increase revenues to $20 million before the end of 2001, Natureview should choose option three and introduce two SKUs of a children’s multi-pack into the natural foods channel. This option carries the least amount of financial risk and would allow the company to build off of its already well-established position within the natural foods channel. Since women already represent 70% of yogurt purchases, the company should market the children’s multi-packs to mothers as a fast, easy, delicious and nutritious option for children as an addition to a meal or as a snack.
The fruit juice and health drinks market has, over the past couple of years, seen a massive growth both in terms of sales and of the increasing demographic of customers that are choosing to purchase the products, especially at the expense of carbonated drinks. In 2006 the estimated value of the total market was £2.77 billion at retail selling price, having grown from 30.7% in 2002 (Key Note, 2007). Innocent Drinks are the markets biggest player with a market share of around 62% , selling in excess of 600,000 drinks every week (Barnett, 2005) The business is currently valued at £100 million. Not only content with being the largest distributor of smoothies the business has branched out to start the selling of "thickies" a yoghurt based drink which promises to be a hugely innovative idea and also water based fruit drinks aimed at children.
“ I opened the first Wendys restaurant because I felt that there should be a place where fresh hamburgers are made just the way the customer wants it.” That is as true today as it was thirty one years ago when Dave Thomas first spoke those words. People put their trust into Wendys everytime that they eat there. Infact Wendys is the only fast food place that offers the Frosty (Wendys Web Page).
Mackey acknowledges that Trader Joes is probably their most aggressive competitor, especially since some perceive their pricing to be lower. Conversely, WFM has answered back with its own price strategy developing a store brand organic line, 365 Foods. With the number of consumers demanding organic increasing over the years, major grocery chains like Kroger have added organic and specialty food choices to capture some of WFM customers. So have other stores like Wal-Mart and Meijer. However, ask any WFM loyalist and they will tell you that the product offering in these stores cannot stand up to the standards they are accustomed to. However, other holistic competitors such as Sprouts Farmers Market and The Fresh Market are showing that they are serious competitors as they cautiously add stores. Also, WFM stocks did not do as well as stockholders anticipated (Competitive A...
The disadvantage of this structure is that Wendy’s does not easily change their management structures in regional and local levels. This is caused because the main focus on growing business in the North. It is focused on the north because they can always see the opportunity to expand in every city, town, mall, and plaza.
Krispy Kreme Case Study Question 1. The chief element of Krispy Kreme's strategy is to deliver a better doughnut and to appeal to customers in new ways. They have taken great steps to insure customer satisfaction from the use of their proprietary flour recipe to their automated doughnut making machines. They have chosen to target mainly markets with 100,000 households. They also were exploring smaller-sized stores for secondary markets.
1) Baskin Robins in Japan is the biggest ice cream chain in Japan. Also the Thirty-one
Clients are to see the item mostly as reported by abovementioned aspects, in addition, frozen yogurt expected to ...
Competition Among Fast Food Chains MARKETING INFORMATION NEEDED FOR THE FAST FOOD INDUSTRY. To begin with, for the fast food industry around the world, the leading fast food chains marketing information is wrapped around convenience location, changing preferences, quality of food, pricing of fast food, potential customers, age of the customers, menu selection and diversification and last of all superior service. From a marketing perspective, location for the fast food service to the potential customers is most important, according to Maritz Marketing Research. A recent study showed the location has to be convenient. The analysis said that adults under the age of 65 prefer a convenient location for their fast food.
For example, PAX Yogurt Company, which originates on Mount St. Benedict, is a local company which developed seven different flavours of yogurt into the market, they are: almond, guava, passion fruit, pineapple, soursop, strawberry, natural (plain) and vanilla. The primary objective was to meet the customers’ needs with a good quality product at an affordable price in order to return high sales and profitability for the company. It is imperative at this stage, that particular attention should be placed on creating strategies for pricing, placement, distribution and promotion so as to establish a market presence and create a suitable demand for the product. Pricing strategies include price skimming and price penetration.
Rivalry among competing sellers can be classified as strong. Competing sellers are constantly offering a broader product selection to dissuade competition for example Dunkin' Donuts' introduction of bagels and cream cheese sandwiches to protect against the pressure of Starbucks, Tim Hortons' expansion of the lunch menu, and KKD's acquisition of Digital Java to be able to compete in the coffee segment.
Product is fairly similar to competitors – the McDonalds menu is quite similar to many of its competitors such as Burger King and Wendy’s. This forces McDonald 's to have to lower its prices in order to continue to be competitive.