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The role of a chief information officer
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The current IT system of WestJet was like a secluded group which was not up to the mark and this system was not good enough for attainment of regular growth and would never enable them to gain competitive advantage and to lead the market. To solve these problems major changes in IT were important. Cheryl Smith assessed many areas of IT and identified the problems in those areas. Smith proposed governance model to solve the problems in those areas and to achieve the strategic goals of the business. Smith proposed to restructure IT organization by allotting half of the IT staff to specific business areas this will result in no contention of resources among business units. The other half of the IT staff remained to together and were not assigned
The pros of an airline implementing a policy that bigger customers need to buy a second seat is that the weight capacity regulations will be followed to. As well as the cons of an airline implementing a policy that larger customers need to buy a second seat would result in a bigger people who travelling will not uses that airlines anymore, airlines would be glowered on by family or relatives of larger customers, airline’s policies could be vigorously monitored for discriminatory actions against overweight persons. As mentioned in the book there are no federal laws prohibiting discrimination against obese individual, although there are some places such as Wisconsin, DC, and California provide legal protection. (Harvey & Allard , 2012, p. 234)
Southwest Airlines: A Case Analysis. ORGANIZATIONAL ANALYSIS It is evident that the greatest strength Southwest Airlines has is its financial stability. As known in the US airline industry, Southwest is one of those airlines who are consistently earning profits despite the problems the industry is facing. With such stability, the corporation is able to make decisions and adjust policies, which other heavily burdened airlines may not be able to imitate.
Vivid, bold words and images draw in the curious readers who are searching for a company to take them on their next adventure. But is this the only thing that draws them in? When searching for an airline, people like to research the best deal. They want to know if there is a special membership they could obtain if they have flown with the company multiple times, or if the airline offers them a discount fare. They also might be curious if the airline flies internationally to exotic locales. These are the things that draw in flyers, that persuade them to choose one company over another, and which companies like Southwest and United are specifically aware of resulting in effective campaigns that convince potential flyers to purchase with them.
The case Qantas Airlines: Twitter Nosedive embellishes upon the troubles that the airline faced in recent years. These troubles caused great harm to Qantas Airlines when the company made a social blunder announcing a Twitter contest that caused an unexpected outcry from the company’s global customer base. For the dissatisfied customers, it was a great opportunity to express their opinion in public. The unsuccessful contest brought a lot of attention, but not in the way Qantas was hoping for. This negative opinion of Qantas was exponentially spread resulting in serious damages to the company’s public image. These negative comments spiraled deep from the fact that the company was suffering with many technical engine and aircraft problems pertaining to the poor condition of aircrafts. These problems aided towards concerns with employee work unions that led to strikes and finally the grounding of the aircraft fleet for several days. This resulted in thousands of stranded customers around the world. From these series of events, the company now faces challenges with negative image in the eyes of the public.
This paper will discuss the improvement implemented to improve British Airway; subsequently, offering alternatives for improvement. It will disclose the risks, consequences, and trade-offs utilizing alternative methods. Lastly, it will present an improvement plan that best align with the goals of British Airway.
From the traditional Organization Development (OD) approach, British Airways (BA) appeared to have thoroughly planned the implementation of the swipe cards in an attempt to “improve the efficient use of staff and resources” (Palmer, Dunford, Akin, 2009, p. 239). The leaders appear to be committed to the plan by achieving a long-term mission. The plan is also action-oriented with an immediate plan to improve efficiency. BA, however, could have benefited from an effective OD practitioner. This type of OD consultant using intrapersonal and interpersonal skills would have taken the proper steps to mitigate potential problems through fact finding, data
Ryanair is operating in a period where there is an economic recession, but lucky for Ryanair, passengers both casual and business tend to prefer low fare airlines to full-service airlines as they try to cut back on cost. A major concern for Ryanair is the EU-US Open Skies Agreement that opens the European market to US airlines. Increased completion would make it difficult for Ryanair to keep its competitive advantage especially when these Airlines are operating in an environment where operating cost is lower due to lower taxes and labour cost. Also customer
I. Task 1 A. Explain each of the marketing mix variables and what they mean in the marketing context. 1. Product In the service industry, products are produced to satisfy the needs and wants of the target market. The production and consumption of the product are simultaneously done.
EasyJet is Europe's leading low-cost airline. The airline was founded by Stelios Haji-Ioannou, and the family remains the major shareholder. He controls other separate EasyGroup companies such as EasyInternetCafe, easyCar.com, EasyMoney, and EasyValue.There are no "cross-shareholdings" between EasyJet and these other EasyGroup companies. EasyJet operates independently from the other companies, although some "cross-marketing" agreements do exist.
Qantas is Australia’s company that engages in international and domestic transportation service by using two complementary Airline brand Qantas for premium airline and Jetstar for low cost airline. Proudly, Qantas is Australia’s number one domestic airline and a leader in Asia pacific region. It is a ten largest airline company in the world and it connects Australia to 182 destinations in 44 countries across Asia, Europe, the Americas, Africa and Middle East (Qantas Fact file, 2010). To be as successful like Qantas as today, there is a huge efforts and tiredness contribution of every single Qantas employees especially its board of directors who set out mission, vision and objectives for the corporation to guide everybody within the company
Firstly, there are 2 major events that are taking place. First of all, is the ever increasing oil price. Second, is the "ASEAN OpenSkies" agreement that has been reached. The competitors seem like a threat for Air Asia due to increase of the fuel price. It cost will still remain as the lowest among the other regional airlines because Air Asia is a low cost leader. Hence, Air Asia have a great opportunity to attract parts of the existing consumers of full service and customers that prefer low cost from other airlines. The "ASEAN Open Skies" allows unlimited flights among ASEAN's regional air carriers beginning December 2008. Air Asia can still remain competence with other regional airlines and defeat them due to this factor. Furthermore, Air Asia have created some opportunity to partner with other low cost airlines as Virgin to enter into their
The type of leadership that practice by Air Asia is transformational leadership. CEO of Air Asia Tan Sri Anthony Francis Fernandes which also known as Tony Fernandes showed this transformational leadership qualities in Air Asia management. After Tony Fernandes handling and managing Air Asia, it became successful, ideally and the best airline in Asia. He is a great and perfect transformational business leader. He had made a change in Air Asia and transformed it into a satisfactory company.
Qantas & Emirates both have been in the top leading global aviation company for past decades, both providing world class services and long haul flights which penetrate the market shares of aviation. Qantas & Emirates come into a strategic alliance which offers the most comprehensive global network coverage and connecting more than 65 cities in Europe, Middle East and North America bringing a total of 800 flights per week which allows consumers to easily book and fly convenience and frequency (Qantas Airlines. 2014). With the strategic alliance both Airlines aim to enhance and strengthen their global branding, positioning, and maintaining their market dominance within host country and globalising.
In this case study, an aluminum company is struggling with its information technology (IT) structure. The position of director for IT had been vacant for a year, and Mr. Ouellette has been selected to lead the position. Ouellette discovered that a lot of information systems (IS) were out of date and projects were not being properly supervised from the top down. Without a clear and organized structure, strong leadership, or accountability any company is sure to fail. Ouellette’s ideas in reorganizing the issues within the ALCON IT infrastructure were vital in saving Alcan money and preventing system failure. In addition, there are some recommendations for how a company can identify the best route for improving hardware configurations.
According to the famous French management scholar, Henry Fayol, there are primarily four imperative functions in an organization namely planning, organizing, leading and controlling. All these functions are imperative for the successful management of an organization which enables it to realise its objectives and operate in the interest of shareholders. In the light of the discussion, this paper focuses on the above aspects with respect to Air India and discusses how the failure in the above functions led to the current crisis at the organization.