Situation
The case Qantas Airlines: Twitter Nosedive embellishes upon the troubles that the airline faced in recent years. These troubles caused great harm to Qantas Airlines when the company made a social blunder announcing a Twitter contest that caused an unexpected outcry from the company’s global customer base. For the dissatisfied customers, it was a great opportunity to express their opinion in public. The unsuccessful contest brought a lot of attention, but not in the way Qantas was hoping for. This negative opinion of Qantas was exponentially spread resulting in serious damages to the company’s public image. These negative comments spiraled deep from the fact that the company was suffering with many technical engine and aircraft problems pertaining to the poor condition of aircrafts. These problems aided towards concerns with employee work unions that led to strikes and finally the grounding of the aircraft fleet for several days. This resulted in thousands of stranded customers around the world. From these series of events, the company now faces challenges with negative image in the eyes of the public.
Analysis
In order to keep the situation from rapidly expanding to the public, it would be advised that the company responds immediately to the situation. This should be executed through being proactive and sensitive to the situation of stakeholders such as the public, as well as shareholders of the company. In this situation, the internal stakeholders would include company shareholders, while external shareholders would consist of the public who are impacted the most. The main goal here is to silence the situation Qantas faces as soon as possible while proactively amending ties with public relations. As an advisor, severa...
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...eat of deteriorating the company’s financial well-being. However, no major risks lie at this point in time. If all steps and recommendations are followed, it is bullish that the situation Qantas currently faces, will be rectified in an efficient and timely manner.
Conclusion
Through initial analysis, it is evidant that Qantas does have negitive limelight with public relations. However, it is nothing that cannot be fixed. Throughout this analysis, we have embelished upon the situation Qantas faces, as well as evaluated and quantified potential alternatives that Olivia Wirth can present to upper management. We have also propsed a recommendation highlighting a compensation strategy, along with an action plan to implement the proposed recommendation. If all steps outlined above are followed by the company, we may finally be able to see a new hope for Qantas Airlines.
Albers, S. B. (2009, March 13). crisis of Qantas. Retrieved May 14, 2014, from Qantas crisis: http://wenku.baidu.com/view/31572f48cf84b9d528ea7a56
• Qantas had to make an increased profit and pay a dividend to its shareholders which increased over the years of management
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The pros of an airline implementing a policy that bigger customers need to buy a second seat is that the weight capacity regulations will be followed to. As well as the cons of an airline implementing a policy that larger customers need to buy a second seat would result in a bigger people who travelling will not uses that airlines anymore, airlines would be glowered on by family or relatives of larger customers, airline’s policies could be vigorously monitored for discriminatory actions against overweight persons. As mentioned in the book there are no federal laws prohibiting discrimination against obese individual, although there are some places such as Wisconsin, DC, and California provide legal protection. (Harvey & Allard , 2012, p. 234)
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Southwest Airlines has come from an underdog to being one of the best airlines in the industry. This reputation translates from its strategic management of resources. The Co-founder and former CEO, Herb Kelleher, established a unique corporate culture that leads to high customer satisfaction, employees’ morale, and one of the most profitable airlines in the industry (Jackson et al., 2012). The corporate culture concentrates on empowerment the workforce. It shows through Southwest Airlines core values that “happy employees lead to happy customers, which create happy shareholders” (Jackson et al., 2012). Since its first grand opening in 1971, Southwest Airlines has shown steady growth, and now carries more passengers than any other low-cost carrier in the world (Wharton, 2010). To expand the business operations, Southwest Airlines took over AirTran in 2010 as a strategy to gain more market share for the Southeast region and international flights. However, the acquisition of AirTran brought upcoming challenges both internally and externally for Southwest Airlines. In this case analysis, the objectives are focusing on the change process post the merger with AirTran, and evaluating alternatives to address the impacts of the merger.
Public relations are the practice of distributing the information between an organisation or individual and the public. The aim of PR practitioners by the client is often is to persuade stakeholders, partners, employees, investors and most importantly, the public. The practitioner’s communication stance is reaching the individuals or organisation ultimate goal. However many can examine and scrutinize public relations ethics to assert a PR problem within the industry. All PR organisations and individuals have a code of ethics of which the professionals are expected to follow. Regardless of these guidelines, ethics in individual practices seem to prove continuous and consistent violation worldwide. The James Hardie Industry, a company that is known for knowingly using products that caused thousands of people throughout Australia to grow to become sick and even resulting in death, from its products that produced massive profits is a prime example of the PR problem. However ethical communication and critically reflective practices are procedures that benefit both the public and the organisation when use correctly, opposite to the James Hardie case.
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Is change going to keep Qantas in the air, or force them to the ground?
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DuBois, S. (2012, February 17). The real threat facing the airlines - Fortune Management. Fortune Management Career Blog RSS. Retrieved April 29, 2014, from http://management.fortune.cnn.com/2012/02/17/the-real-threat-facing-the-airlines/
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