General Business Environment Analysis: Qantas Airways Limited

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6.0 EXTERNAL ANALYSIS The industry for Qantas Airways Limited is a company that guides a long distance in airline, which is in international and domestic location. Qantas Airways Limited is a company that established as a world airline that comes from Australia. 6.1.0 GENERAL ENVIRONMENT ANALYSIS General environment was the most environment need to cover up and adapt to doing business, which is the business is stable or not. To determine the general business environment for Qantas Airways Limited company, there need to know a several factor which is the economy, social cultural, global, technological, political-legal and demographic factors. For economic factor, Qantas Airways Limited was stable because the economic in Australia was in good …show more content…

Those make the customers easy and comfortable to buy and do any transaction with them. Just only need to search toward their website. According from Smith, P (2015), he said Qantas Airways Limited was improve their technology to maximize its ticket prices by calculating the most it can charge toward their customer for a plane ticket and also improve in technology power at the airline for them to cloud computing infrastructure by accelerated it. When Qantas Airways Limited always improves their technology, it can be easy to lead the industry because that can be imaged for them by having a rare technology that not easy to imitate by other competitors. Usually, most competitors try making better in any position and try to become leader in the airline industry such as the technology used by …show more content…

The five forces enable us to examine the industrial environment for Qantas Airways Limited operates under this circumstance and it also could affect the airline industry if they have no control for the first priority. First of all, the power of suppliers under the Qantas Airways Limited is stable, which their supplier is a world’s fuel price for their airlines, self-supply fuel and large in their economy of scale. Then for power of customers, is also stable because the Qantas Airways Limited has already built a reputation for excellence in their safety, operational reliability, engineering and maintenance, and customer service. With that strength can opportunities for them to increase the power of customer, automatically it can be a comfort and the first choice for the customers to the services that given, especially when Qantas Airways Limited can put or offer a better price than other competitors that similar like

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