Qantas Airlines Case Study

2653 Words6 Pages
bulb-icon

Recommended: Qantas airline case study

Introduction Qantas & Emirates both have been in the top leading global aviation company for past decades, both providing world class services and long haul flights which penetrate the market shares of aviation. Qantas & Emirates come into a strategic alliance which offers the most comprehensive global network coverage and connecting more than 65 cities in Europe, Middle East and North America bringing a total of 800 flights per week which allows consumers to easily book and fly convenience and frequency (Qantas Airlines. 2014). With the strategic alliance both Airlines aim to enhance and strengthen their global branding, positioning, and maintaining their market dominance within host country and globalising. Qantas was founded back in 1920 in Queensland and has grown to be Australia’s leading domestic and international long haul airline known by the name ''The Flying Kangaroo". Qantas upholds a fleet of 260 airplanes which include the budget airline " Jetstar '' who serve as a cheaper and more economical option throughout Asia. (Thomas Noark. 2003-2014) Qantas is continually providing the outstanding service to its consumer and is at the vanguard of the international civil aviation industry (Qantas Airlines. 2014). Qantas 93 years flying experience earns and declares itself as the world safest Airline, building an experience and reputable status in the aviation history (News.eu. 2014). Emirates airlines based in Dubai is a subsidiary of "The Emirates Group'' wholly own by the Government. Therefore, by the support of the government, Emirates attains as the largest and strongest airline in the Middle East (Emirates. 2014). Emirates holds a fleet of more than 200 aircraft covering over 140 destinations in more than 70 countries wor... ... middle of paper ... ...y to recover all this culture misunderstanding. Last but not least will be the language barriers to clinch deals with contracts with counterpart countries. Therefore, translators, understanding will greatly helps in making business work. Choosing the right Alliance Getting into a business the main important points is getting the right partners; does the partner’s competency help in your incompetency? We need to get a clearer picture and understanding of the strength and weakness of the partners, whereby mostly were rivals in the same industries, there is a saying and strategy "if you can't win them, Join them'' and that's when we get to learn and master the intelligence of business with competitors. Business need one another competitions to bring the business to the next level, without competitions there will be no improvement whereby stagnant of business will end.

Show More
Related

  • How Qantas Was Affected by the Global Financial Crisis

    1186 Words  | 3 Pages

    Qantas is one of the reputed and oldest airlines in the world. Qantas was born in Winston, Queensland in the year 1920. The abbreviation is Queensland and Northern Territory Aerial service limited. It is headquartered at Sydney one of the largest building block in Australia, it is worth 50 million Australian Dollars.

    Read More

  • Qantas Airlines Business Report

    1669 Words  | 4 Pages

    Established in 1920, Qantas is the world's 11th largest airline and the 2nd oldest. It was founded in the Queensland outback as the Queensland and Northern territory Aerial Service (QANTAS) Limited, by pioneer aviators Hudson Fysh, Paul McGinness and Fergus McMaster. Qantas was a former government owned business; it did not view profits or efficiency as its prime goal. In 1993 a 25% stake was sold to British Airways. Qantas was privatised in 1995 and has had to adopt management practices to overcome both internal and external influences and had to change its narrow-minded culture. Although Qantas is primarily a passenger airline, air freight is also an integral part of its core business. Other Qantas operations include catering, tourism and E-commerce devoted to transport and air travel.

    Read More

  • Operational Strategies That Management May Use to Respond to Influences on Operations

    1161 Words  | 3 Pages

    One of the many influences that affect Qantas is the presence of globalisation, which has heavily affected the airline both positively and negatively. Globalisation is a process which refers to the increased integration between different countries and economies as well as the increased impact of international influences on all aspects of life and economic activity. Globalisation is responsible for the removal of many trade barriers and the increased level of competition that Qantas has been exposed to. The increased levels of competition has increased consumer sovereignty and forced Qantas to implement strategies to gain a competitive advantage in order to redirect consumers towards their business. Qantas has implemented a cost leadership strategy as a response to globalisation and the influence of cost based competition. One way that Qantas achieved this was by using Globalisation itself to the business’ advantage. Globalisation ha...

    Read More

  • The Impact of Globalization on Qantas Airlines Marketing Strategy

    1776 Words  | 4 Pages

    Qantas is the oldest airline in the English speaking world. It was founded by the three aviation pioneers Hudson Fysh, Paul McGinness and Fergus McMaster as the Queensland and Northern Territory Aerial Service in 1920 and has grown from one aircraft which offered air taxi services and joyrides to a vast, complex fleet operating all over the world. By 1930 Qantas’ air routes had expanded to reach up to North Eastern Australia and was later purchased in 1947 by the Australian Federal Government.

    Read More

  • Qantas: Meeting the Needs of Customers Internationally

    1442 Words  | 3 Pages

    ... amid nations (Gerber 2002, p. 29). Although there has been a major decrease of barriers to trade liberalisation concerning flight amenities in the last century, there are imperative uncontrollable external factors a business must assess and weigh before entering international borders and becoming a prosperous globally identified firm (Ramamurti & Sarathy 1997). Qantas, a highly esteemed patriotic and iconic Australian brand has demonstrated accomplishment intercontinentally. The ultimate success of their business, in order to sustain competitiveness in their global market, will rely heavily on their continuous assessment of combined political and legal reforms, economic dynamics, sociocultural influences, technological modifications and environmental concerns and their interlocking marketing strategies to gain the most beneficial opportunities that come their way.

    Read More

  • Qantas Airlines Case Study

    1079 Words  | 3 Pages

    Companies are interacting with people through the use of social media due to its low cost and the number of people they can send their message to, especially if it is an advertisement on a product they want to sell. Because of the rising tide of social media and the necessity it is for companies to use it as a major tool today, it can be catastrophic if misused. This is why companies need ringmasters to manage the social media activity. One company in particular that has suffered from a catastrophe on social media is Qantas Airlines. A major airline company that had their promising plans backfire because of a concept called, Hashtag Hijacking. Ringmasters and Hashtag Hijacking correlate with each other because hashtag hijacking can be avoided

    Read More

  • Qantas International: Analysis of the External Environment

    2015 Words  | 5 Pages

    Despite the growth in the market, Qantas International’s market share has been falling over the past 10years, from 34% in FY02 to 16% in FY13. The entry of Virgin Australia in 2000 in part explains this, however Virgin’s growth also coincided with the demise of Ansett in 2001 “… Virgin Blue will initially increase capacity on existing routes while evaluating what c...

    Read More

  • Case Study: Qantas

    1629 Words  | 4 Pages

    Jetstar was the vision for change for Qantas. It was the introduction of a low-cost airline that would prove to be beneficial for the company. Qantas saw that Virgin Blue was successful, so introduced their own.

    Read More

  • General Business Environment Analysis: Qantas Airways Limited

    1587 Words  | 4 Pages

    The industry for Qantas Airways Limited is a company that guides a long distance in airline, which is in international and domestic location. Qantas Airways Limited is a company that established as a world airline that comes from Australia.

    Read More

  • Qantas Case Study

    723 Words  | 2 Pages

    Qantas Group targets to get the entitlement for the best airway service provider globally. Qantas’s group mission between 2008/2009 was to gain the status, deal economic crisis, effective with the Operations and a step further planning for the future of Qantas Group (Aviation business, 2009). Qantas visions to achieve for its both airlines Qantas and Jet star to make a safety flight, find proper destination track routes, getting passenger satisfaction, proper Operational services and creating brand Image for both its airlines (Qantas,2010). Safe journey is a logo for the Qantas group, which gives services domestically and around the globe. Qantas aims towards proper information on the route and re-design the planes to be more competitive in

    Read More

  • Qantas Market Segmentation

    1010 Words  | 3 Pages

    Recently Qantas has partnered up with Emirates in an effort to channel Europe-bound travellers through Dubai International Airport in a mutually beneficial arrangement, an example of business-to-business geographic segmentation marketing.... ... middle of paper ... ... Indirect Taxes on International Aviation*.

    Read More

  • Airline Sustainable Competitive Advantage

    1432 Words  | 3 Pages

    Porter stated; “for an airline to succeed in the marketplace, it must have a sustainable competitive advantage” (Porter M. E., 2008). The airline industry is the highest competitive industry, and I believe a sustainable completive advantage is essential to succeed in the future of the aviation industry. The competitive advantages that an airline embrace, needs to be based on the airlines strategy and differentiation to competitors. Emirates displays how it has a strategy and how the airline gets ahead of its competitors through how unique it is.

    Read More

  • Business Analysis: Lufthansa Airline

    2483 Words  | 5 Pages

    Lufthansa, one of the world’s biggest airliners, has divisions handing maintenance, catering and air cargo. Since the World War II the airline industry has never earned its cost of capital over the business cycle (Hitt, 2010). Most of the airline companies have either filed for bankruptcy or are being bailed out by their government. Lufthansa had also gone through these tough times, but had resurfaced to become one of the worlds most profitable airline company. The company adapted a transnational strategy, seeking to achieve both global efficiency and local responsiveness. Lufthansa’s monopoly in Germany came to a halt with the creating of the European Union. All the EU member countries become one regional and therefore the European competition became, an increasingly a local competition. Lufthansa created its regional Hubs, to cater for its domestic market. But the availability of substitutes such as bullet trains and the Euro tunnel, made is necessary for Lufthansa to create short traveling time, customizations and quality standards in the region to achieve a competitive advantage. But outside the EU there are no substitute to air travels as such all the flag carriers are competing in the market, the international airline industry is a highly competitive environment. A new force has also emerged in the world of air travel, in the form of three Gulf airlines with jumbo ambitions. Within a decade Dubai’s Emirates, Qatar Airways and Eithad from Abu Dhabi have between them carried the capacity of two hundred million passengers (Micheal, 2010). The company had to go global and therefore adopted the international corporate-level strategy, where Lufthansa will ope...

    Read More

  • Essay On Pestle Analysis Of Air India

    1232 Words  | 3 Pages

    Introduction Air India airline is one of the biggest airline in the India. It was established by the famous company TATA and since its incorporation. It has grown very well and has spread all over the world in the different destinations. It has become the reputable brand in the airline industry with having the operations over 152 destinations. It has link up connections in the 35 countries and it currently has 137 fleets.

    Read More

  • Emirates Airline Overview

    1467 Words  | 3 Pages

    In the 1990s, Emirates airlines began to expand its route network to various international destinations including Paris, Rome, Zürich, and Jakarta. With the advancement in aeronautical engineering, long haul flights became more frequent which lead to the airline's route expansion and earned it the name, “finest in the sky”. By 1994, the airline had 4000 employees and netted a profit of about 24 million dollars (The Emirates Story).

    Read More

More about Qantas Airlines Case Study

Open Document