The type of leadership that practice by Air Asia is transformational leadership. CEO of Air Asia Tan Sri Anthony Francis Fernandes which also known as Tony Fernandes showed this transformational leadership qualities in Air Asia management. After Tony Fernandes handling and managing Air Asia, it became successful, ideally and the best airline in Asia. He is a great and perfect transformational business leader. He had made a change in Air Asia and transformed it into a satisfactory company. Inspirational Motivation Tony Fernandes was a motivation leader and show inspirational motivation in managed Air Asia. He was totally committed to his business and followers during work. He was affable and approachable to the media too. He always motivates his team in doing their work. He tries to gain power and force and influence others especially his employee to achieve the company’s goals and objective that benefit to the organization. He does not take himself seriously despite as the CEO of a multi-billion-airline carrier, he always remain humble in front of others. For instance, he wore Air Asia’s official red rap cap and T-shirt to almost …show more content…
He tend to take risk had made a big change in Air Asia. He shows his intelligent and innovative by changed the original concept of Air Asia to low-cost and no-frills strategy. This will directly lower the value chain. Some indicators state that the compared with other low-cost market segment company, Air Asia’s productivity was excellent. He also came out with a lot of creative, innovative and new ideals for the company. For example, medical care, online booking and even travel insurance for their customers. Air Asia was fighting against paper waste and carbon emissions. This is because, Tony Fernandes not only care to his company’s profit and benefit, he also care to the environmental
One of the many influences that affect Qantas is the presence of globalisation, which has heavily affected the airline both positively and negatively. Globalisation is a process which refers to the increased integration between different countries and economies as well as the increased impact of international influences on all aspects of life and economic activity. Globalisation is responsible for the removal of many trade barriers and the increased level of competition that Qantas has been exposed to. The increased levels of competition has increased consumer sovereignty and forced Qantas to implement strategies to gain a competitive advantage in order to redirect consumers towards their business. Qantas has implemented a cost leadership strategy as a response to globalisation and the influence of cost based competition. One way that Qantas achieved this was by using Globalisation itself to the business’ advantage. Globalisation ha...
The styles of leadership to be discussed are transactional, transformational, and “level 5.” The leadership styles will be explored based on the scenario information. There will also be a theoretical assumption used to show company changes that will occur after Executive A retires. From the information presented, the changes could occur immediately or gradually depending on the length of the transition period.
...ties and differences of the leadership of Steve Jobs and Fr. Jose Arizmendiarrieta that the leadership required for organisations to succeed is unique to the goals and definition of success portrayed by the leader. Their leadership styles were reflected in the organisations development and it can be seen why leadership in organisations is of such importance. What is also clear is that there is no right or wrong way to lead – Fr Jose achieved a sustainable profitable cooperative, Jobs archived a highly profitable company. The leadership practice used needs to fit the organisations vision, the needs of the stakeholders, and be ingrained into followers. The followers need to buy in to the leader’s vision and goals and play their part in implementing the steps required for success. The leader is ultimately responsible for guiding the followers along the path to success.
Is change going to keep Qantas in the air, or force them to the ground?
Destiny, brought the book True North: Discover Your Authentic Leadership into my life and I want to bring it into the lives of others. More specifically those who may believe they weren’t born with the characteristics or traits to become a leader or those who have not found their passion or purpose in life; their “True North.” The book, written by Bill George and co-author Peter Sims, compiles a series of interviews with 125 managers from Howard Schultz of Starbuck’s to Dan Vasella of Novartis. The interviewees guide readers through their journey to become the leaders they are today; discussing their failures, successes, obstacles, personal tragedies and triumphs. The stories of each manager prove the True North’s thesis, which is no one person is born a leader and there isn’t one path to becoming a leader. The book is separated into three sections: 1) Leadership is a Journey 2) Discover Your Authentic Leadership 3) Empowering People to Lead. Before giving overviews of each section, it is important to define an authentic leader.
The role of leadership can impact an organization performance in many ways. Excellent leadership can propel a company to the fortune five hundred list. For Example, Harpo Incorporated Oprah Winfrey’s company is a successful business that has made billions of dollars over the years. The business consists of several different entities such as the Oprah Show, Oprah Winfrey Network, and The Dr. Phil Show to name a few. This could not have been accomplished with a weak or uneducated leader. Many years ago I heard her give advice to the Williams Sisters. The a...
It is the year 2014, and Richard Branson is one of the richest men in the world. For the past 20 years, Mr. Branson has worked to become a world renowned businessman who defies the odds of all traditional business, and attributes all of his success, to his effective leadership, which begs the inherent question, what has Sir Branson done to be an effective leader?
Air Canada Centre was essentially considered as a sporting stadium positioned in the southern part of Downtown District Toronto, Ontario in Canada. Since its completion, it has revolutionized a number of concerts due to its accessible ground floor as well as multiple restaurants in and out the play ground. Air Canada Centre has 665,000 square meters in size whereby its initial ownership was headed by Canadian businessperson John Bitove. In essence, John Bitove involved in several entities in Canada being the largest subscriber audio service as well as a new wireless service focused on major cities in Canada. Therefore, this stadium has hosted 36 million fans performing various activities and it has been over and over ranked the top locally
Leaders: Strategies for Taking Charge is an organizational management book written by Warren Bennis and Burt Nanus for those who aim to become better leaders. The authors emphasize that having executive positions or being a manager does not automatically make one a leader. A leader is one who inspires his staff, help them find purpose in their work, and effectively implement their plans. They separate the book not quite into chapters on different topics, but rather by four strategies that they have determined are vital for any leader to take on. The strategies are effectively concluded as attention through vision, meaning through communication, trust through positioning, and the deployment of self. A prominent feature of Leaders is the various
Flight fee is one of the biggest nightmares of the passenger. In this regard, such an initiative is a win-win situation for the Asiana airlines. The establishment of extensive cabin retrofits is also a great improvement to the customer service delivery. The airline also boosts customer experience in a bid to achieve the airline’s sustainability through the provision of lie-flat seats. The seats boost comfort for the passengers aboard; hence, reduction of exhaustion. According to Asian Development Bank (2009), the airline provides the passengers with a sizeable monitor, especially for the business class passengers. The practical productivity of team relies on upon its hypothetical planning, information of an aeronautical building, and tenets of its operation, including exceptional circumstances, and propensities for utilization of this learning, furthermore on order and determination of pilot-in-charge of aircraft and group individuals. The administration productivity air movement, the associations of flight action and a wide range of upkeep of aircraft in the greatest degree is controlled by the proficiency of the action association in the modern undertakings, cognizance of initiators, and the moral obligation of leaders of all positions for action concerning security control of
Certainly, an army would not be able to battle in the war without a commander who in charges of the whole strategy. Correspondingly, any organisations cannot function without leaders. Leader is the most substantial element of successful organizations. Becoming outstanding leaders, leadership skill is vital in order to drive the organizations forward. Several leadership principles are extensively used these days. Burns (1978) identified two types of leadership comprise of transactional and transformational leadership. Hence, leaders should be capable to indicate which theory should be applied in accordance with organization’s culture and objectives. This essay aims to evaluate the resemblances and the differences between transactional and transformational leadership as well as the feasibility to utilize a mixture of them by giving the definitions and examples followed by the supporting researches and studies.
The marketing strategy that was envisioned by the creation of the SIA had a focus on customer needs by providing exceptional in-flight service. This required the on board flight staff to be of excellent quality. At SIA, there was a constant emphasis on training (including social training and etiquette) and customer service. Ever since, the exceptional in-flight service has become a part of the company culture and image. All of this suggests a strong product-oriented strategy, a value strategy that Treacy and Wiersema (1993) define as product leadership. Competitive advantage came from a good product; the high profitability in the 70's was helped by low labor costs in Singapore.
In the twenty first century, leaders are required to build a greater impression in which people believe in strategy, trust in management decisions, and trust in their work. Once people believe in management choice, there will be enthusiasm inside an organisation. Such an environment helps the organisation growing or flourish. A doing well leaders create a surroundings in cooperation inside and outside the organisation. (Subir chowdbhury management, 21c financial times prentice hall (2000)
One of the characteristics of service offered by AirAsia is intangibility. Services intangibility is inevitable and sometimes could be a challenge for every service provider. According to Pride & Ferrell (2011) intangibility of services can be defined as the characteristic that the service is not physical and cannot be perceived by the senses. For instance like AirAsia which provides flight services, it is impossible for the customers to touch the flight as it is a journey to specific destinations. They might be able to touch the plane, but in the context of services, the customers do not own the physical tools or equipment used to deliver the service but are only entitled to get the service which is the flight service.
He ensures to practice humility, by not imposing authority, but instead being open to feedback and empower his employees by different means such as giving them flexibility and freedom to explore new ideas. He is known to be very approachable and listens without condescension or interruption. A classic example is, according to his employees, his meetings always kick start by announcing recent team achievements and appreciating their accomplishments. Last but not the least, he never fails to inspire his people by showing he has their backs even during times of crisis, remains open minded when receiving feedback and always ensures to make time to talk to his employees and hear their grievances. He is quoted