Wells Fargo Banking Case Study

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Recommended: Review of literature on online banking services

Bad Service Experience at Wells Fargo Banking For this assignment, I am sharing the bad service experience I received from the Wells Fargo online banking service.
Wells Fargo is the largest bank in the world by market value. It is the fourth largest bank in the U.S. by assets and the largest bank by market capitalization. Wells Fargo launched its personal computer banking service in 1989 and was the first bank to introduce access to banking accounts on the web in May 1995. (Wikipedia)

In today’s world, the role of service technology in the banking industry is vital; to serve the client’s faster as well as it saves money allowing customers to conduct banking efficiently. Today, through the use of internet, customers can access their bank details on their own computers, smartphones, tablets, transfer money on their own accounts or from one account to another, send money to another country, print or view bank statements and make inquiries about their financial transactions. Technology has changed the way of how banks are delivering services to their customers. Due to the technological advancements, information is available at our fingertips.

Service encounter
It was two weeks back when I tried to log in to my Wells Fargo online account and it gives me the message that your account is currently unavailable. After that when I tried to log back again the next day it says my password was wrong. Then, I got an email from Wells Fargo saying please reset your password to restore
Technology advancements have led to speed, convenience, efficiency and cheaper methods of conducting banking. All service industries rely in essential technologies to provide their core service, banking industry is one of them. Banking industry uses technology as their tool to supplement their core service. They serve the clients using the telecommunications and computer

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