Walgreens Court Case Study

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There are many cases of each of these deceptive advertising techniques being implemented by companies and products. For example, in 2013, Walgreens was sued for allegedly charging customers higher prices at the register than the prices displayed on store shelves. During a two month investigation led by Missouri Attorney General Chris Koster, members of the investigation team were overcharged on about 20 percent of the items they purchased at Walgreens across the state of Missouri. Specific deceptive advertising techniques that the Attorney General discovered at these Missouri Walgreens include shelf tags that displayed sales that had already expired, items in clearance bins that were charged to the customer at full price, and products that …show more content…

Dell is another company that has been involved in a class action lawsuit over deceptive advertising. On February 14, 2005, Lerach Coughlin Stoia Geller Rudman & Robbins law firm filed a class action status against Dell over “bait-and-switch” practices. The main allegation in this case was that Dell advertised low prices for its computers, but customers who tried to purchase a product at the advertised price found that it was suddenly no longer available for that price. One plaintiff in the lawsuit bought a Dell notebook computer listed at $599 along with an $89 printer, but was billed $1,352 for her order (Spooner, 2005). In 2009, Dell agreed to pay $4 million in restitution, penalties and costs to resolve these charges (O’Leary, 2009). In 2017, Gillette, a brand of men's and women's safety razors owned by Procter & Gamble, debuted a national advertising campaign which showcased patriotic imagery, and heavily promoted its “Made in Boston” heritage. Despite their claims of having “American made” products, Gillette was actually found to have very few of its blades actually made in the

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