Wal-Mart Research Paper

The world is constantly changing every day. With new businesses popping up all over the world, though there are also old businesses that are still in operations, and leading the market. One of the stores that is leading the market today is an old business that was founded in 1962, in Rogers, Arkansas, the store is known as Wal-Mart (Wal-Mart, Inc., “History”, 2014). Walmart’s history, competiveness, employees, and saving money for the average person is what makes it unique (Wal-Mart, Inc., “Sam Walton”, 2014). Though it leads others wanting to compete to beat Wal-Mart prices and gain there customer bases. Wal-Mart is a retail store that has 245 million customers and members that visit the store each year (Wal-Mart, Inc., “Our Story”, 2014).

In marketing they use creative strategies, research, and work with different industries to be able to advertise to their target audience (Wal-Mart, Inc., “Marketing”, 2013). They use Global Customer Insight and analytics group to help gain data on customer’s wants and needs to market (Wal-Mart, Inc., “Marketing”, 2013). With the supply chain management they use their leadership to help make the business keep moving forward as well as keeping products available for customers (Wal-Mart, Inc., “ Supply Chain Management”, 2013). Though dealing with accounting and financing effects all of the stores, or business (Wal-Mart, Inc., “Supply Chain Management”, 2013). They are in charge with making sure to have enough money to pay bills, as well as pay rolls, services, and make a profit (Wal-Mart, Inc., “Accounting and Finance”,

Target offers similar services like Wal-Mart such as, track an order, return an item, store pick up, and product recalls (Target Brands, Inc., “Help”, 2014). They also offer goods like Wal-Mart does such as clothing, produce, and electronics (Target Brands, Inc., “Categories”, 2014). Though they offer most of the same things, the difference in merchandise prices is what separates Wal-Mart from Target. An example would be a 5th Generation IPod. At Target they offer a 16 GB, in black or sliver for $229 (Target Brands, Inc., “Apple iPod Touch 16GB MP3 Player Black/Silver”, 2014). Though Wal-Mart is offering 5th Generation iPods as well, it is also in assorted colors and 16GB for $188.99 (Wal-Mart, Inc., “iPod Touch 16GB Assorted Colors”, 2014). Making Wal-Mart the better choice to pick, due to the lower price in the product as well as being able to get different