Walmart Customer Capital Essay

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Customer Capital
Wal-mart is a giant in the retail market. This retail company operates a chain of hypermarkets, discount department stores and grocery stores. The company successful growth has expanded internationally. Wal-mart operates successfully in Canada, Latin America, the United Kingdom (ASDA), China, India and Japan. Wal-mart also owns and operates Sam's Club retail warehouses. To date Wal-mart has 11,527 stores and clubs in 27 countries. (Walmart, Walmart 2105 annual report, 2015)
Wal-Mart serves value conscious customers that come from all walks of life and all income levels. This company understands the initial shopping decisions of their customers. That is why Wal-mart’s staff is constantly working on offering the costumers low …show more content…

This retail giant aims to provide their customers with goods at low prices, whenever and wherever they want them. In order to maintain this goal Wal-mart needs to find ways to develop low costs supply structures. That is why it is pivotal for Wal-mart to preserve a respectful and honest relationship with their suppliers. These relationships are based on practicing a legal, efficient and fair business. The selection process the suppliers undergo focus mainly on objective criteria’s such as quality, price, delivery, adherence to schedules, adequate product and adequate sources of …show more content…

These companies expect that partnering with this giant retail store will generates sales aside from the ones already generated by regular methods of direct selling. Furthermore this is a win-win situation for both the partners and Wal-mart because it will not only help increment the margin profits but it will also expose the product to new potential market segments. Examples of these previous partnerships are Warner bros ticket sales for early screening of the movie Men of steel, Dell pursue to increase Pc sales aside from their own online retailers, Disney promotions of the movie Wall-E and Nickelodeon advertising the kids’ choice awards (Spiderbook,

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