Wal-Mart: Diversity In The Workplace

Diversity in Wal-Mart Wal-Mart is one of the biggest companies in the world, there over 11,000 Wal-Mart retail stores, and over 2.2 million associates working for them. Sam Walton is the founder of the store, and it became in 1950. Since then, Wal-Mart has expanded within 28 different countries. With that many stores, and employees there has got to be some diversity in the workplace and throughout the company. Wal-Marts mission has always been “We save people money so they can live better.” (Farfan, 2015). The vision statement for Wal-Mart is “To be the best retailer in the hearts and minds of consumers and employees.” (Furguson, 2015). They do save people a lot of money, especially with their price matching with other competitors. The average revenue for Wal-Mart in 2015 has been $485.651 billion, with a profit of $16.182 billion (Jurevicius, 2015). There are clearly different people that shop in different stores, based on studies that have been done; the average customer that shops at Wal-Mart is a white, 50 year old female, with an average income of $53,125 (Peterson, 2014). Each retailer has a different customer database, and that reflects how the store can be diverse. Wal-Mart uses market development as a secondary

Their strengths are that they are well known for discounted retain, diversity among team, suppliers, and communities they serve, and Target stores have an image of cleanliness, fashion, design-forward thinking. Weaknesses are not being a nationwide corporation, losing focus on the brand promise of “Expect More, Pay Less”. Opportunities for Target are expanding to a nationwide company, the fresh concept of expanding to more stores so more locations have a fresh produce section. The threats for Target are that they have a tough competition with Wal-Mart and K-Mart because they have a lot of the same products, and the threat that competitors have the same products at a lower price (Target SWOT,