Vitality Health Enterprises Case Study

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Overview Vitality Health Enterprises is a multinational organization that started out in 1987 with humble beginnings in a garage as a result of the founder’s wife being unable to find comparative, quality cosmetics that would otherwise be available in Japan. The business began with a very small scale approach, importing the quality cosmetics that were unavailable in America, and marketing the products to neighbors and local organizations that shared the demographics of the target market (women). After two years, Vitality Health Enterprises grew rapidly, to the extent where import tariffs and supply constraints hindered the business model and opportunity for profit, which lead Vitality Health Enterprises to create their own manufacturing facility …show more content…

This acquisition allowed Vitality Health Enterprises to develop a market presence in Europe and further solidify their markets in Asia. By 2007, Vitality Health Enterprises grew to 7000 employees with ¾ of the workforce located near corporate headquarters and the remaining in global offices of Asia, southeast Asia, and Europe. However, the crash of 2008 brought about the first real slow down of the organization which led to brining in new leadership in a new CEO (Williams), who had a contrasting style of management than the original CEO (Kikuchi). This was done in the hopes of bringing in new ideas and promoting a new era of growth.
Issues/Solutions
Legacy …show more content…

To tackle some of these inefficiencies, Williams analyzed the performance management system that was in place at the time of her introduction to Vitality Health Enterprises. Ideally, Williams desired a performance management system that held employees accountable for their actions as well as incentivized employee performance through salaries bonuses and equity opportunities The PMET of 2009 was created to analyze the legacy performance management system over the course of four months through the use of studying evaluation/reward systems in place, investigating implementation of internal and external benchmarking, focus groups, and the employee interviews. The findings of the PMET of 2009 were that the 2500 members of the professional staff that made up the research and development teams were dissatisfied with the legacy system. In this system, 13 different ratings (A-E with plusses and minuses) could be given to employee based on their performance. The system was abused by management for the fear of giving feedback leading to indistinguishable performance ratings for top performers, mid-performers, and low performers. Top performers were rarely given high ratings due to the fear of upsetting the teamwork and egalitarianism aspect of the

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