Health Care in the Global Marketplace

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The health care industry is positioned for the global market place. It is expected to grow exponentially in health-related services for the elderly. China’s population of individuals over sixty years old is expected to grow to one third in the next twenty-five years. Though their culture view aging somewhat differently than in United States, they are interested in the attractive senior living options established here. Senior care encompasses private care facilities, home health care, products, drugs and medical equipment. As the largest health care market in the world American companies have made significant global inroads over the last two decades. These businesses are positioned to offer additional services directed at retirees, and children who will be responsible for their parents and potentially their grandparents as well. Johnson & Johnson (J&J) is an American powerhouse in the healthcare industry. It is number 46 on Forbes list of the World’s Biggest Public Companies (DeCarlo, 2013). It has sixty international locations. J&J has been involved in health related products since 1886. The management structure is decentralized allowing for strategic operations depending on need and location. There are four central business divisions, consumer, pharmaceutical and medical devices and diagnostics. J&J has a significant presence in China and has targeted dominant health concerns, which includes the health issues of their aging population. J&J are not the only global company positioned to address China health care needs. Emeritus and Merrill Gardens are two Seattle, Washington companies whose focus is on senior care. These two companies met in Hong Kong with a group of global investors to discuss the development of the Western for... ... middle of paper ... ...e and how to deliver them may be different when approached from a global perspective. However, the demand for medical services, supplies, senior living is positioned to grow. Those companies are in line with the Porter Diamond strategic values will continue to have a strong economic position in the global marketplace. Works Cited DeCarlo, S. (2013, April 17). The World's Biggest Public Companies. Retrieved from Forbes: http://www.forbes.com/sites/scottdecarlo/2013/04/17/the-worlds-biggest-companies-2/ Market Presence. (2014, April 3). Retrieved from Johnson & Johnson: https://www.jnj.com/caring/citizenship-sustainability/strategic-framework/Market-Presence Shobert, B. (2014, February 19). Today's best business opportunity: Global aging. Retrieved from Forbes: http://www.forbes.com/sites/benjaminshobert/2013/10/03/todays-best-business-opportunity-global-aging/

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