Vicks Advertisement: Dayqual And Nyquil

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Apart from the well-known fact that sleep is crucial for any sick person, being able to wake up and stay awake is equally critical for hard-working people everywhere. Vicks, in an advertisement for its products Dayquil and Nyquil, showcases both the pacifying and awakening abilities of the medications it is trying to sell to consumers. Vicks focuses its advertisement on relatable elements of a typical household, uses influential coloration, and therefore properly convinces the reader that its products Dayquil and Nyquil are the best options for treating symptoms.
According to Gregory Ciotti’s research, up to ninety percent of all impulse decisions and judgments about products or companies come from color alone (Helpscout). Used properly, the …show more content…

Rather, Vicks opts to place its mother in a normal, relatable scene of everyday life for so many moms—some of whom may read Better Homes and Gardens, where this advertisement appears. Aligning with ideas from Michelle Lynn of the Advertising Age, because the advertiser opts not to display unrealistic scenes of one’s imagination, one who views this advertisement may find herself thinking, “I could be her. The next time I get sick, I can just take Dayquil to help me wake up and get some work done, all without feeling like garbage” (Lynn). What otherwise might have been a dinful pestilence to a sick mother turn out to be the beautiful children for whom she can prepare lunch ahead of a busy school day, all thanks to the restorative properties in her morning dose of Dayquil. As the kitchen, the bedroom is similarly imperfect, enhancing Vicks’ relatable, ordinary-person appeal. Her covers are amiss and her mouth is agape, but that works perfectly to augment the imagery in the bedroom, where all that matters is Nyquil’s efficacy in caressing the mother into a deep, sound sleep—all while keeping her symptoms from bothering her slumber. A sick person does not fall asleep with a half-cocked grin and a husband’s perfectly-placed arm, like in a mattress commercial. The authentic view that Vicks portrays

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