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Case study zara technology
Case study zara technology
Zara - industry profile
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Carr’s (2003) analysis of the commoditisation of IT represents food for thought for Zara. IT capability is valuable, regardless of whether or not it is a commodity, only if it enables the business’ strategy. Zara uses a vertically integrated supply chain to deliver their competitive strategy of fast fashion. IT is a vital component of its strategy as its employees need access to information across all stages of its value chain. The data contained on its network is vital to support critical business decisions. The fast fashion strategy requires all personnel to be in a position to respond quickly and effectively to changing fashion trends and customer demands. Zara are fast followers of fashion and IT is important for keeping its designers in contact with its suppliers.
The current POS system, basic as it is, actually fulfils the IS requirements of Zara. It is easy to use and has the confidence of staff members. Updating to a new POS system does not actually improve capability and represents a significant risk. The major concern for Zara is that the new system will not work as well as the old system and would not support the strategy as a result.
The POS’ simplicity also represents a major advantage to Zara in that it currently has sufficient in-house support to rectify any issue that may arise. The system’s architects remain employees of the company and there is deep corporate knowledge of all aspects of the POS. Zara would not be able to support the new system to the same extent as the old system if it became unwieldy. As a result, IT support requirements could significantly increase. The risk for Zara is that if the new POS failed to work, they might not have the in-house technical ability to rectify the proble...
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...aintenance. This process presents some risk and security concerns which need to be addressed. Ultimately, this may lead to a revision of a company’s IT governance structure.
The nature of social strategy means that companies do not have control over all of the information being transmitted. It leaves them vulnerable to negative reviews or sustained campaigns which draw attention to certain aspects of operations. Digital strategies allow the business to exercise a greater degree of control over content and thus limit the effects of poor public relations.
Effective social strategies can be very effective at informing and influencing potential customer but they require careful management. In much the same was as an effective social strategy will provide tangible and intangible benefits, an ineffective social strategy can dissuade personnel from making a purchase.
...takes to set up information in the system. The level of understanding would improve through partaking or getting involved and henceforth could be adapted easily. All the bits and pieces of the project would rapidly increase or grow as per the workflow process. At the end, the overall CPOE system should be able to compare the manual method with the new electronic system and tell which is best and accurate to use and also tell how much time and money will be saved when using either system. At the end of the project the team should be able to come together and discuss whether or not the project met all of the company’s needs such as if it is reliable, efficient, safe and secure and also does it save time and money. Then, if the system has more advantages than disadvantages and it is worth all of the team’s time and effort it would be best to continue with the project.
Lowe’s is a home improvement warehouse that was founded in 1946 as a single store and since has grown to become the second largest in the world. As technology has evolved, Lowe’s has made many advances incorporating new systems and devices to stay competitive. The purpose of this paper is to evaluate the information technology management systems used at Lowe’s. It will look at Porter’s Five Force Model, supply chain management; data base management system, five agent-based technologies, e-commerce and system development lifecycle. Furthermore, it will look at business continuity planning, emerging trends and security vulnerabilities relates to the organization to remain competitive.
The external environment has been analysed in previous sections, Appendix E lists internal capability and resources of Burberry by using porter’s value chain model, the VRIO framework will also be used to test whether the brand adds value by such activities or not.
The business model that sets Zara apart from other clothing retailers is how rapidly the company changes stocks and releases new product lineups. The company averages 12-16 collections annually which equates to more than one lineup a month. Due to stock being limited and the rapid production Zara brings forth, their items are viewed as exclusive promoting further business. Their customers are happy knowing that their specific article of clothing is more “rare” due to only having an average of a two-week window to purchase the clothing. The company specifically targets current trends and has them in the store within 30 days. This maintains the brand’s uniqueness and relativity in fashion.
This article deals with the topic of how organizations should go about implementing new technology systems. The article is built around Murphy's Law that, "Whatever can go wrong, will." When organizations implement new system a lot of know problems cannot be avoided and unforeseen problems arise with even grater frequency. Chew outlines seven points to help launch a new system with greater success since they are essential for long-term survival.
The fundamental business strategy of Zara is very simple which is linking customer demand to manufacturing, and liking manufacturing to distribution. Zara has been running their business in fashion industry which is susceptible to seasons and quick changing customer tastes. Zara has been approached to and considered their business as a perishable commodity business just like a fresh baked cake or bread to be consumed quickly.
store managers and frontline personnel, play a critical role in the context of Zara’s business model. Using customised PDAs, store managers constantly communicate customer feedback, either hard data such as orders and sales trends or soft data like customer reactions to a new style or the “buzz” around a new design, to Zara’s HQ where the feedback is used by designers to quickly develop new garments based on customers’ wishes (Ferdows et al., 2004). Frontline employees assist their superiors in collecting the feedback. Zara’s store managers and shop assistants thus close the communication loop between shoppers and Zara’s HQ (Ferdows et al., 2004) and therefore contribute hugely to Zara being able to first understand what customers like and then design and produce it (Buck, 2014). Accounting for their key role, Zara pays store managers an above-average salary and up to 100% of their salary in bonuses if they hit sales targets (Ruddick,
The study of Harvard Business Review Analytic Services (2010) showed some interesting facts. The research has been implemented by surveying 2,100 companies in 2010. It might be a little old, but its results are much understandable and authentic. It revealed 75% of companies did not have an idea where their customers were talking about. And, approximately 30% of them just have been using social media without measuring its effectiveness. It could look like that companies were struggling how to utilize social media in businesses at that time. However, about 50% of companies have already recognized social media as their significant component of marketing strategy. In the survey, it also disclosed the usage of social media like what types of media companies use. Almost 90% of companies have used social networks while Twitter or other blogs were used by about half of companies. Moreover, it showed about 25% of companies were using two to four of social media as combinations. Overall, the study indicated that social media was not effectively used yet because some boards still could not see how important use of social media is.
Exposure to social media and SNS can create or develop a public that did not originally exist, activate an inactive public, and increase an active public’s activity. Encouraging those who are not accustomed to social media and SNS to utilize or try it creates new audiences and publics. By reaching out to inactive digital publics, an organization establishes a relationship which it can develop. The longer that an active digital public remains active, the more active they become. Additionally, digital publics allow strategic relations practitioners to accurately predict which publics are active and inactive based on demographics and
In addition to this social media enables the industry experts to reach out to the public which can either be a bane or a boon for the brands. Due to the extreme reach of social media it becomes difficult for the Companies to control their brand images. One wrong step and the entire brand image can go for a toss as can be seen with various brands throughout. As much as the social media is helpful and nurturing while promoting the brand, it can be even more merciless and ruthless when bringing a downfall of a
The major role of social media in marketing is for communication which makes the more companies accessible to those attracted in their products, give awareness to those who do not know the product and make it available to them. Social media in marketing is used as an apparatus that builds an identity for a brand and give awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conform to the strategy and wants of the business.
The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...
Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.1 Social marketing is the design, implementation, and control of programs calculated to affect the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution, and marketing research. Basically, a social marketing campaign or programme contains a consumer orientation, an exchange and a long-term planning outlook. Consumer orientation is probably the key element of all forms of marketing. Different from the sales orientation, the marketing concept seeks to change the organisation’s aim to fit one or more particular groups of customers who have almost the same needs. At this point, it is useful to distinguish between customers and consumers. Customers are the people who buy the product and consumers are those who consume it. Moreover, customers could be called consumers as well. A parent buying toys for a child is a typical example that the parent is not only a customer, but also a consumer. Exchange is a fundamental and universal aspect of human behaviour. The basic concept of marketing is an exchange of resource or values b...
Social media is the modern version of the paper plus more. In modern society technology runs the world and the same applies to advertising and a company’s success because social media can spread the word fast and get your business recognized by a lot more consumers. Social media is "A unique opportunity for companies to stay on top of mind with current customers and get on the radar of new customers on their preferred platform." (Zeckman) Social media has a positive impact on businesses because Zeckman claimed that due to the rise in social media, more businesses can become closer to their customers and develop the trust and security that they are the right brand for their customers. In addition, Zeckman stated all businesses can use social media to their advantage by social media to get customers more interested and thinking about their product and to get new customers drawn in by ads that if we’re not posted some people would have never heard of the business. In connection it has been shown in research and surveys that social media has a very important effect on modern businesses and Ashely Zeckman continues to support this because in her article she states that "70% of marketers found that social media activities increased traffic to their website while 75% of businesses engaging