Unit 3

693 Words2 Pages

The mission statement or corporate credo serves as an articulation of the fundamental principles at the heart of the organization and those that should guide all decisions, without abridgement stated by Murphy (as cited by Hartman, DesJardins, & MacDonald, 2014, p.164). In the article, “Do Codes Make a Difference?” Hartman, DesJardins, & MacDonald (2014) seek to explain Johnson & Johnson Corporation history and its credo in conducting business. After reading the article, I recognized that the corporation follow its statement of values and believes in the principles that were established by Robert Wood Johnson.
The Johnson & Johnson Corporation have withstood various problems that would have crippled other firms which can only be accounted with the cohesiveness of the corporation members and the internal structure of the corporation. Despite the corporation’s problems over the years their statement of values is an integral part of their corporation culture and how the firm continues to conduct business. “For us, the credo is our expression of managing the multiple bottom lines of products, people, planet and profits” Larsen (as cited by Hartman et al., 2014, p. 165).
The Johnson & Johnson Corporation has conducted business for over 60 years utilizing their credo in implementing their obligations to all of the stakeholders across the globe. Mr. Johnson attempted to share his philosophy, but it took him an additional 8 years to publicize his corporate credo and management to put it into action. “He believed that by putting the customer first the business would be well served, and it was” (Hartman et al., 2014, p. 165). The Johnson & Johnson’s reputation and credo was tested during the Tylenol crisis when a product was use...

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...ction businesses should be taking and the responsibilities to our society. While Johnson & Johnson’s credo does not prevent problems from occurring the employees and management of Johnson & Johnson take the credo responsibilities seriously in the performance of their duties. Johnson & Johnson credo has obviously assisted their employees and management in operating in an ethical manner and has aided in establishing themselves as an ethical corporation. “To have an effective code that will successfully impact culture, there must be a belief throughout the organization that this culture is actually possible and achievable” (Hartman et al., 2014, p. 167).

Works Cited

Hartman, L. P., DesJardins, J., & MacDonald, C. (2014). Business ethics: Decision making for personal integrity & social responsibility (3rd ed.). New York, NY: McGraw-Hill.Shen, K.F. (2011).

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