Lululemon Case Study

Mission Statement
Creating components for people to live longer, healthier, fun lives.
Vision:
At lululemon, the vision is to elevate the world from mediocrity to greatness.
Culture and Values:
Since their inception, they have developed a distinctive corporate culture with a mission to create components for people to live long, healthy and fun lives. They promote a set of core values in their business, which include developing the highest quality products, operating with integrity, leading a healthy balanced life and instilling in their employees a sense of self responsibility and the value of goal setting. These core values allow them to attract passionate and motivated employees who are driven to succeed and share the vision of "elevating the world from mediocrity to greatness.
Objectives:
Aim to create athletic gear that is perfectly suited for each activity; to design product line to withstand five years of intended use and that it keeps functional intended.
Strategies
Lululemon strategic sales team partner with local entrepreneurs and athletes who are passionate about elevating their communities. They value quality over quantity, their partners are people who get up every morning for something bigger than themselves and inspire others with their enthusiasm and achievements.
Selecting leading fitness and yoga studios and work with them so they can provide their guests with technical gear to exercise and to sweat in.
The wholesale program specifically focuses on partnering with gyms and studios that offer yoga, Pilates and fitness training. Lululemon look for partners who share their values which is a passion for elevating the level of health in the community and being a stand for greatness in the world. These partnerships are ...

... middle of paper ...

...ring techniques that provide greater support, protection, and comfort.

To Broaden Product’s Appeal. Will selectively seek opportunities to expand the appeal of lululemon brand to improve store productivity and expand our market. To enhance product appeal, intend to: Expand Product Categories. To continue to expand product offerings in complementary existing and new categories such as swim, tennis and golf; Increase the Range of Athletic Activities Products Target. Lululemon’s guests purchase products mainly for activities such as yoga, running and general fitness. Will continue to expand product categories and educate guests on the versatility of products offering. Grow Men's Business Line. The premium quality and technical rigor of products will continue to appeal to men and that there is an opportunity to expand men's business as a proportion of our total sales.