Types Of Conformity

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The first type of social influence is conformity. Conformity is defined as yielding to group pressures (Crutchfield, 1955). The examples for group pressure are bullying, teasing, and criticism. According to Man (1969), there are three types of conformity such as normative, informational and ingratiational. However, Kelman (1958) dignified the differences between the three different types of conformity through the course of compliance, internalization and identification. The normative conformity states that the yielding to group pressure occurs in accordance where a person wants to adjust themselves in the group by accepting the point of views given by the group while privately disagreeing their perception which is known as compliance. This …show more content…

Compliance means an individual only does a work by following the instruction, suggestion or request of someone else. There are many techniques used by a person to ensure compliance such as the foot in the door technique, the door in the face technique and the low-ball technique. Freedman and Fraser (1966) assumes that the foot in the door technique usually involve where an individual agrees to make a small request which will increases the likelihood of asking a largest request which apparently difficult to refuse it. For example, when one of your friend ask you a favor to lend her the psychology notes since she missed the last psychology class although it seems to be a small reasonable request yet again after a week she asks to borrow all of your psychology notes which seems to be a large request. This technique entirety with the principle of consistency (Petrova et al, 2007) which means that as long as the request asked is constant with the original small request. The door in the face technique usually involve when a person refuse a large request which indeed increases the likelihood of accepting the second, smaller request which it is difficult to refuse it as they should not deny all the time. For example, you make a request to your boss to increase 20% of your salary since it does not meet the demands of your family expenses. Then, when it is refused, you make a smaller and realistic request where you ask for 10%

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