Conformity In The Social Animal By Elliot Aronson

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Elliot Aronson (2012) provides a definition of conformity, two social psychological processes that underlie a conformity and cited examples of reasons why people conform in the book, The Social Animal. Aronson (2012) defines a conformity as “a change in a person’s behavior or opinion as a result of real or imagined pressure from a person or group of people” (p.19). In accordance with Aronson’s (2012) definition of conformity, people do conform owing to the social influence, which are two main social psychological processes: belonging and getting information. Being the social animals, humans need a sense of belonging in a society. Therefore, people are willing to do anything to fit in and to avoid a social punishment, including, changing their

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