Jim Jonestown: Conformity

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Introduction As you have grown up, at some point in your life someone has told you not to be a follower. Why they told you this can vary for numerous reasons, but it usually boils down to one central idea. It is the idea that as individuals, we should follow our paths and pursue our dreams and goals. So, if everyone has been told to path their way in the world, then why is conformity so prevalent? The answer is simple, most people lack the understanding and the knowledge necessary to fully pursue their dreams so instead they look to people in positions of power or who appear to know it all as a way of fitting in. Using the articles Jonestown - Massacre, Guyana & Cult by the History.com editors and Power and Legitimacy Influence Con conformity …show more content…

However, as his following grew negative accounts of Jones started to surface which drove Jones into a state of paranoia. Due to his fear and the mounting investigations against him, Jones invited his followers to follow him to the jungles of Guyana where they would live in a utopian society called Jonestown. To everyone except for Jones and his inner circle, the actual conditions of Guyana are unknown. As a result, when they arrived in Guyana, the conditions were unbearable, and members were subject to harsh punishments for questioning Jones’s authority. Eventually, a U.S. representative and some reporters traveled to Jonestown to investigate claims of abuse and captivity under Jones. When the group arrived, they were treated to dinner and a night of entertainment put on by Jones to convince the outside world everything was okay. However, during their stay, members of Jonestown asked the group to help them escape, which resulted in the group being ambushed by Jones’s men. The ambush ended with the death of several of the group and is considered the tipping point for …show more content…

The fear of social rejection and punishment led members to conform to Jones’s ideals, demonstrating normative social influence because they were willing to conform. As negative as the outcome was, the members' conformity makes sense, they believed Jones knew better than they did, and they just wanted to fit in with the group. Both aspects are normal human behaviors and can be seen in almost any situation worldwide. Research Article: Power and legitimacy influence conformity The article Power and legitimacy influence conformity examines the idea that people in positions of power influence conformity through the legitimacy of their position. The authors hypothesize that both power and legitimacy affect the level of conformity displayed by individuals, specifically legitimate power will decrease conformity while illegitimate power will increase it. To evaluate this hypothesis, the researcher developed five studies, each of which evaluated various aspects of the role of power and legitimacy on conformity. The first study was conducted in a business using survey-based research

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