Twilight Merchandise

2238 Words5 Pages

In 2005 a new phenomenon was born. Stephenie Meyer’s The Twilight Saga has given the world something new to obsess about this decade. Critics have even called Meyer the new J.K. Rowling, the author of the renowned Harry Potter series. Fans all around the world are now screaming the names of Edward Cullen, Jacob Black and Isabella ‘Bella’ Swan. It’s the classic Romeo and Juliet tale of forbidden love except with a gothic twist. Told from the perspective of Bella Swan a 17 year-old who just moved to Forks, Washington, The Twilight Saga is about the romance between Bella and her vampire sweetheart, Edward Cullen that is continuously sabotaged by sadistic and revengeful vampires, an old supercilious vampire family and teenage werewolves with too much tribal pride. Now there’s nowhere one can go without observing something related to the books. Businesses have lined their shelves with Twilight merchandise galore. In Hot Topic, Burger King and Nordstrom, fans are overjoyed to see the stores too are involved in the excitement and are selling various items from the books to clothing and jewelry. Die-hard Twilight fans also known as ‘Twihards’ have immersed themselves into the business of selling Twilight merchandise as well. They have created their own online stores including Bella Twilight Shop and The Twilight Shop dedicated to selling hundreds of glorious Twilight related items. Twilight has even brought about a new fashion trend. Everything vampire is now in vogue. Vampire fashion has been seen on runways, in well-known stores and on the bodies of vampire fans all over the world. Through the propaganda of Twilight based merchandises, businesses such as Burger King, Nordstrom, Barnes & Noble, Hot Topic and clothing companies that sell ...

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...redict how many other companies will join the Twilight merchandise bandwagon.

Works Cited http://www.nydailynews.com/lifestyle/fashion/2008/11/23/2008-11-23_vampire_chic_gothic_glamour_rules_from_f-1.html http://thefashionguru.wordpress.com/2009/01/12/twilight-couture-return-of-vampire-goth-fashion/

http://www.latimes.com/features/image/la-ig-diary15-2009nov15,0,5534945.story

http://www.bk.com/en/us/company-info/press/press-release1021.html

http://hollywoodcrush.mtv.com/2009/11/16/we-get-the-new-moon-burger-king-promotion-so-you-dont-have-to/

http://www.slashfood.com/2009/11/18/twilight-bk-burger-shots/

http://seattletimes.nwsource.com/html/retailreport/2010264485_retailreport13.html

http://www.shoppingblog.com/blog/409097

http://nymag.com/daily/fashion/2009/03/retails_great_savior_twilight.html

http://hottopic.com

http://nordstrom.com

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