American Eagle Outfitters Case Study

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American Eagle Outfitters is corporation. There are multiple owners that specifically own the company through purchase of stock.American Eagle Outfitters, Inc. (AEO Inc.), incorporated on January 26, 1972, is a specialty retailer that operates over 1,000 retail stores and online at ae.com and aerie.com in the United States and internationally. The Company offers an assortment of apparel and accessories for men and women under the American Eagle Outfitters brand, and intimates, apparel and personal care products for women under the Aerie brand. They started selling mountain hiking gear, but switched over to popular apparel. American Eagle is a multi­-plant firm and is horizontally integrated because they get the materials, then make the …show more content…

Stores were set up in shopping malls and a catalog was established. The chain grew for much of the 1980s. In 1989, the owners decided to refocus their business on American Eagle Outfitters, selling their other retail chains. They changed to appeal to the population. The company has now been established as “the store” to go to. Teens and young adults can’t seem to stay away. The company has had to change and adapt to the styles of this …show more content…

They target market is usually tweens, teens, and young adults. But realistically, older adults are seen shopping for themselves in such stores such as my company which makes the target market range vary even more. They advertise their company as being superior to other companies because of their quality. Their known for quality clothes and accessories. Everybody loves quality. American Eagle main idea is to have the newest and hip style. The total net income for American Eagle Outfitters for the year ended on 1/30/2016 was $218,138. Last year, American Eagle Outfitters net income was $80,322. Obviously, this shows a gain of 137,816 in just a year. American Eagle has come out with many new types of jeans. They now have a variety of materials and styles to fit everyone’s personal needs or wants. Yes, it’s a short run because they applied larger amounts of labor and materials to their plant to create the

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