Traditional Female Roles: The Traditional Gender Role In Sports

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Women have forever had this label on their back of being too small, too weak, too feminine, and too boring. The traditional gender roles of the female interfere with the extortionate nature of competing in sports. Men are usually the ones to go 100% and give whatever they got, and to show masculinity while doing it. The standard masculinity of being strong, smart, and taking charge over dues the feminine traits of being soft, gentle, and polite. That’s what society has taught us to learn and accept. But the traditional female gender role is diminished when participating in athletics and people may think it’s weird to see females compete at the same level as males do. Men have always had the upper hand in the professional, collegian, and high …show more content…

Messner, showed that women’s sports took up only 6.3% of airtime while men’s took up 91.4 %.(1989,2004,p.4). And the hit show Sportscenter was showing men more than women at an astounding ratio of 20:1 (Messner, 1989, 2004, p.4). Also the coverage and the after game interviews are far less than men. They don’t get enough exposure showcase the talent and entertainment of a women’s game. If a man is highly masculine and highly skilled at what he is doing, he gains that respect and popularity so easily without really doing a thing. For men this brings money, merchandise, media coverage, and fans. More fans means more and more money. Which conclusively brings more success to the franchise, and that’s one example why male professional sports overpower female. Women have an extreme disadvantage when it comes to this because they are not popular in means of sporting events, they don’t have as many fans, don’t have a lot of people to buy the merchandise, and they don’t have the money to treat you with a higher salary. You don’t see contracts in the WNBA like you do in the NBA, for example the salary cap for each team in the WNBA is $878,000, while the NBA is $58 million. (Garland, 2012). That is a huge difference for playing the same sport in the same country. This also goes hand in hand with endorsements. Men make millions and millions extra from endorsements which women don’t usually get. For example, LeBron James at 18 years old signed a deal with NIKE for $90,000,000 just because he was good at basketball, Nike is lucky LeBron wasn’t a bust, but you would never see a company risk that type of money with a female athlete that young. (USAToday.com,

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