Toys R Us: Doing Business In The United States

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President Donald J. Trump’s inauguration heralded a new age for businesses in the United States, and allowed many such businesses to find profitability and to compete in the international market again for the first time since George W. Bush left office. However, for some businesses, such as Toys R Us, the pro-business change came too late.

Years of poor store performance, combined with a refusal to modernize and stiff competition from Amazon, Wal-Mart, and Target have made it impossible for Toys R Us to continue to operate as they once did. In hopes of staving off disaster and insolvency, Toys R US has made the decision to close 20% of its stores. As Toys R Us operates around 900 stores in the United States, that means shutting down a whopping 180 stores.

Toys R Us hasn’t had much cause to celebrate in recent years. In 2005, it was bought out by private-equity firms, including Bain Capital, …show more content…

Target in particular has completely revamped how they do business, offering Starbucks coffee, ‘healthy’ snacks, and more amenities to shoppers while also expanding their electronic, video game, and toy offerings.

The fact that Toys R Us has made little change to the way it operates is what makes it impossible for them to compete. Plenty of people who are now parents remember walking through their local Toys R Us, hand-in-hand with their parents, but those millennial parents are not likely to take their children to Toys R Us. They’re shopping on Amazon and getting toys delivered, often cheaper than Toys R Us sells them for.

The 180 stores listed by Toys R Us for closure will begin to shut down starting in February, and the last one will be closed by the middle of April, according to Toys R Us’ statement. However, if Toys R Us continues to perform so poorly, this is not likely to be the last round of store

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