Toyota Prius Commercial

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The 2016 Toyota Prius Super Bowl commercial was exceptionally effective. It had an engaging storyline, which caught the attention of its viewers. It was apparent as to what exactly the commercial was advertising, due to the fact that the brand of the vehicle was clearly represented through the voicing of the car's company. It sparked a firm connection with its audience, along with the product. The quality of the video was strong. The type of context which was executed added onto the commercials meaning. It was an exceedingly well thought out and effective advertisement. The commercial's storyline was fun and entertaining. It began with four men who had just robbed a bank in the city. They departed from the building with arms filled with bags of money. As a consequence, they were immediately chased after by a group of police officers. They ran towards their car, only to find it getting towed by a tow truck. Panicked and desperate, they decided to steal an …show more content…

One of the very first details the four guys talked about was how spacious the car is. You can clearly observe that the four middle aged, average built men are adequately seated next to each other versus being uncomfortably crammed up against one another. The second concept that was mentioned in the advertisement was the speed, nevertheless how fast the vehicle could move. In the middle of the commercial, while running from the police who have now blocked the Prius from the front, the driver decided to use the backup camera in order to reverse. This was another way for the company to display one of the multiple features their car contains. Towards the end of the commercial, the driver was about to crash into a parked police car. The viewer is able to hear a beeping noise as well as spot a banner displayed on the radio, which says "Brake!" This shows that the vehicle can give off helpful warning signs in dangerous

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