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Super bowl commercial analysis
Super bowl commercial analysis
Super bowl commercial analysis
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Some of the Superbowl 50 commercials weren't as good as others. There was a few good ones that I liked but the one I liked the most was the Avocados from Mexico one. This commercial was filled with alien like creatures that were in a room called "The Bounty of Earth" which probably mean't they were in a room with things that are on Earth. This commercial was probably made to show off the avocados grown in Mexico. Saying "They are always in season, so that you can enjoy them all year round". This commercial was only 40 seconds long and it was pretty good but probably took a lot of money and time to set it up. The commercial was a good one. Some people might think it is weird to see a commercial with a bunch of aliens in it, little kids might
even think they are real aliens. The beginning of the commercial started out by the tour guide alien bringing in other aliens to give them a look at some things on earth that was in space, He started by saying "And this is the Bounty of Earth." The tour guide then started talking about how the "Cube of Rubik" was a toy that humans stated is impossible to solve. He then moved on and started talking about "The 21st Century Torture Device" which was actually people sitting on an airplane. He also talked about our "Alphabet" called the Emoji, which he stated that we use them as our emotions, and then he also said "This is the white and gold dress that started the civil war and this is Scott Baio." Scott was just standing there inside a small space just looking around. Then it came to the end and he had said the avocados from Mexico are always in season, and then the green alien guy shot the walking catfish alien with his eye lasers because he had double dipped. He was then told that the catfish would not regenerate after being killed. This commercial was weird but also very funny. This was a pretty amazing commercial, and its amazing how the makeup artists made all these costumes for these people that were in the commercial. It was also cool how they set up the entire room and made it look like it was actually from a different galaxy. This avocado commercial was probably trying to persuade us to get the avocados from mexico because they are always in season. This probably took a lot of time and earned a lot a money from this because of how the set up was. I also think they were successful at this because the commercial looked amazing. The Avocados from Mexico commercial was pretty funny when they said all those things that almost every human had, seen, or witnessed. Many people probably didn't know that the avocados from Mexico were always in season. The people in Mexico probably already knew it because they live there. I liked how it was in the point of view of an alien and how they showed things that are very popular in places and are things that are known as a torture device. I wouldn't have guess that this was a commercial about avocados, but it was a good commercial. There were probably other commercials that were better than this one to some people but I still think this was a good commercial.
Almost every commercial uses Pathos, an appeal to emotions, to convince the viewer that their product is the best choice for them. The use of Pathos enables the persuader to reach out to the audience in a subconscious or even unconscious level. Emotion creates a bond with the viewer and the advertiser. Liberty Mutual commercials convince us that they provide the best coverage and benefits, such as 24 hour road side assistance and easy repair estimates. In particular, their commercials stand out as as one who uses humor and fear, and then provides reassurance to coax us to chose their insurance over others.
Simple commercials can been more effective than complex and long commercial if the simple short commercial gets to the point and that is what the Spieth commercial did. I also believe that the Lebron James commercial was effective, because it got me to buy Nike shoes and the commercial was unique and the commercial had an credible
Weight Watchers launched their first ever Super Bowl commercial during the 2015 Super Bowl (CNN Money). The commercial focused on how society perceives food, how companies present their food, and how these things parallel getting hooked on drugs. The 2015 Weight Watchers super bowl commercial uses images, language, and ideas that link drug addictions to food addictions in a frighteningly accurate way. It also addresses many of the problems people with food addictions face and presents them in a way that is easily linked to something people understand more, drug addiction.
#Avosecrets by Avocados From Mexico A good commercial relies on being able to entertain and pull a viewer in as much as possible in two minutes or less. Whether it is through tugging on the heartstrings or making the audience laugh. This is exactly what Avocados From Mexico does in their 2017 Super Bowl commercial “#Avosecrets.”
The customers Playtex seems to go after tend to range from about 15 to 45. The females that buy tampons tend to be from a younger generation ranging from about 16 to 34.
Other commercials, according to Solomon, thrive on fitting in. The Chevrolet commercials have a slogan that makes one feel to be American, one must by American. Chevrolet's slogan is 'The Heartbeat of America.'; Car commercials also have targeted markets also. For a truck commercial, they will show a truck getting all dirty and going through an obstacle. This is targeted towards men because most men find these things appealing. For a luxury car commercial the mood or the commercial is nice and pleasant, the car is on a country road (representing one driving to there country home). These cars were once targeted towards upper class people, but now they are targeted towards everyone according to Solomon. A commercial strives on the ever so enduring drive for Americans to have better things and climb up the social status ladder. Marketers know this, so they place normal, average, everyday looking people in their commercials to let middle class people know that they can have the car, too.
We all know someone who only watches the Super Bowl every year just for the commercials. It is fact that over that the 2015 Super Bowl brought in an average of 114.4 million viewers (NBC) and many of those people say that the Super Bowl commercials are the best and funniest commercials that you will see all year. Well this is mostly to be true. In 2015, businesses paid an average of $4.5 billion for just a thirty second commercial (Lutz). Businesses will do anything to gain more customers and T Mobile was one of these businesses. During the 2015 Super Bowl, T Mobile released a commercial that lead you to believe that it was a public service announcement with the intent to sympathize viewers into investing in their services. T Mobile uses many
Overall I thought this commercial had many strengths. I thought its biggest strength was the emotional appeal. The fact that they used a deaf professional football player’s life story really drew people in. I believe the moment when
The commercial that I chose as my favorite commercial from the night was the Colgate Save Water commercial. The creators of the advertisement used all three of the modes of persuasion: logos, ethos, and pathos to appeal to the target audience. Knowing that over 100 million people would be tuning in to view the Super Bowl game as well as the commercials, the creators knew what appealing approach to take regarding the audience.
The Super Bowl is a game that has been and will continue to be watched and celebrated by almost every American. Friends and families gather to enjoy typical tailgating snacks, while watching the national football leagues. However, the game is not the only aspect of the Super Bowl that grabs society’s attention. Super Bowl commercials draw viewers in by using tactics that are never seen in an average commercial. As time increases and technology further develops, do Super Bowl commercials such as Kia’s “Hero’s Journey” use different tactics to try to grab America’s attention or do they waste their time and money as Bruce Horovitz believes?
Super Bowl LII turned into one of the NFL's more memorable games, but fewer Americans were watching.
This is a Jeep Super Bowl commercial from 2013 featuring Oprah Winfrey as the narrator. We are in times of undeclared war and we miss our troops and want them to come back and Oprah is basically telling them that they aren’t forgotten. It shows the families of troops being home missing someone and showing the hole the troop has left since their departure. It is a battle the families fight as they miss their soldier while they are out fighting the other half of the battle. When the troops return to their families they fill that hole again and our nation is reunited. The best of our nation is overseas and the best in our nation is Jeep.
When the U.S prepares for the Super Bowl, Americans become excited for two things, football and commercials. This February, the NFL had its 48th annual Super Bowl in conjunction with the highly anticipated commercials. There was one commercial released by a world famous soda producer, Coca Cola, which has created much controversy. Coca Cola took a unique take on the classic “America the Beautiful” song that has caused quite an uproar regarding prejudice, discrimination, and ethnicity in America.
The growth of social media and the power of the internet gave Doritos an idea to use crowdsourcing by turning to their customers with a challenge. They asked them to come up with their own super bowl ad. Thirty-second to come up with the best super bowl ad and a chance at one million dollars. In order to win the ad must place number one on the USA Today AdMeter. The USA Today AdMeter also added an additional chance to win a million dollar via the power of Facebook giving two entries a chance at a million dollars instead of just one. Moreover, the winner of the 2007 Super Bowl ad called “Man’s Best Friend”, cost merely twenty dollars when other companies Super Bowl ads cost millions and millions of dollars for thirty seconds of airtime (Erikson, 2012). This crowdsourcing that Doritos used paid off big for their company and each year they reexamine to ensure having another Crash the Super Bowl contest would be a good idea.
My most favorite out of all the ten superbowl video commercial is the Dove Men + care and my least favorite is the Doritos.