Tony Fandell: Working For Companies Like Apple

The speech of Tony Fandell; a recognize product designer who has worked for companies like Apple, is sending a clear message about how human beings lost the capacity of noticing the common things in our daily basis. He explains how through his work can see the things that become usual for all of us, how to feel them, and try to surpass the imperfections becoming great products and ideas.
In other words, when people are facing a problem or issue the first time turn into something difficult and hard to get used to, but once you have faced the same thing over a 1000 times, not only you become numb and start dealing with it, but also, that will change into an habit. Mr. Fadell gives a wonderful example, when we have to flick off those little stickers

of the fruits, at the beginning, it was something extremely annoying, but right now everybody turn out numb to it, in fact, if we grab an apple and we don’t see the sticker it’s strange.
According to Mr. Fandell “But sometimes, habituation isn't good. If it stops us from noticing the problems that are around us, well, that's bad”. That means sometimes we can reach a point to live with those problems instead of fixing them. He says that is some much easier to fix something that everybody knows is not right, than something nobody noticed before. Here is the point that I think is the most important, that’s the secret of the whole history.
When we start noticing all those little things in life is where brilliant ideas born, like Mr. Fandell says “invisible problems”. I think people should never lose the capacity of astonishment, because not only that's brings color to our lives, but also it help us learn new things every day. If somehow we could maintain that way of thinking as when we were kids, the world would be completely different. Stay neophyte is the way we should be, it is another way of being innovative, and why not, create wonderful things.