How Dadaism Influenced Graphic Design

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Graphic design is technically present everywhere- may it be in signage, billboards, magazines, packaging, branding, books and most especially in social media. But people often do not notice it. They don’t actually realize how much effect design has over their daily lives. The truth is, graphic design doesn’t just make something look pleasing. It actually fixes a problem and organizes information to aid in sending a message in the most impactful way possible. With today’s generation, the need to read or view images in seconds, as well as on smaller screens, graphic design plays a progressively significant part not only in creating brand awareness and recognition but also in attracting the users’ attention by evoking emotions from them.1
Dadaists also had the same thing in mind, but they had one particular emotion that they wanted to illicit from everyone- shock. Their may concern was to surprise people, if not outrage.

“Dada was, officially, not a movement, its artists not artists and its art not art.”

Dadaism or “Dada” arose during the wretched and chaotic times of World War I in...

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