The company I chose for the project is the Disney Corporation. I chose the Walt Disney Company because it is one of the largest companies I know and one of the most successful companies of the world. People come all the way to America from Asia, Europe, and everywhere else just to visit Disney.
The beginning of what is now a national company was in 1923 when brothers Roy and Walt Disney (at the ages of 30 and 22) opened the Disney Brothers Studio in a windowless office. They began with a couple thousand dollars (which was mostly borrowed), a second-hand camera, and not much else. Their goal was modest: to make animated films.
Almost as soon as the office became their studio Walt and Roy began bringing about their first series of films denominated: Alice’s Wonderland. Even though the brothers didn’t make much money the first year, they stayed confident, and Walt told his father, with his typical optimism, that he would “ make the name Disney famous around the world”. At first Walt produced much of the company’s animation, but he soon realized that there were other artists more talented than he. So he turned to directing the animators the studio hired. As Walt focused on the creative side of the company, Roy dealt with all the financial elements; trying to keep Walt - who hardly worried about money - to a budget. In 1940 two animated films brought in less money than they cost to make. Refusing to lay off any of some 1,000 employees, the small business that had been renamed Walt Disney Productions, became a public corporation selling it’s stock to the public. In 1952 WED Enterprises was established and began working on Walt’s latest idea: a theme park called Disneyland. Disneyland’s opening on July 17 in 1955, was less than p...
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...ntinue to grow and flourish. People coming here from out of state, people coming here from out of country, and the growth of the economy all contribute to making Disney so profitable. One of the other major factors that could help to make Disney even bigger or send it spiraling downward from it’s pedestal in the clouds is being able to keep up with technology.
In conclusion, Disney has worked excruciatingly to get to where it is today. I think that Disney will continue to grow. But what happens to Disney all depends on the economy and technological advances in the world.
Bibliography:
Taylor, Pamela. Lakeland, FL. 18/05/2010. Speech.
"Yahoo Finance." http://finance.yahoo.com/. Yahoo!, Daily. Web. 27 May 2010.
Bodden, Valerie. The Story of Disney. Mankato, MN: Creative Education, 2009. 3-16. Print.
"Ask.com." www.ask.com. N.p., Daily. Web. 20 May 2010.
The Walt Disney Company is a highly diversified media and entertainment company that has been growing by leaps and bounds since its inception in the late 1920’s. In the past few decades, The Walt Disney Company has expanded into numerous markets and diversified its business greatly. The company states that their corporate strategy is targeted at creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and expanding internationally. Upon studying the happenings of the company throughout the years, it is easy to see that the company is executing this strategy well through numerous strategic moves in the industry.
It would be very hard to not have heard about Disney because he has released so many different kinds of animations, but during the 1950’s Disney began to become less involved in the animation department, entrusting most of its operations to his main animators, the Nine Old Men, although he was always at story meetings. Instead, he started concentrating on other things. On a business trip to Chicago in the late 1940s, Disney drew sketches of his ideas for an amusement park where he envisioned his employees spending time with their children. These ideas developed into a concept for a larger enterprise which was to become Disneyland. Disney spent five years of his life developing Disneyland and created a new company, called WED Enterprises, to carry out the planning and production of the park. In March 1952 Walt Disney got permission to build Disneyland. Construction work started in July 1954, and opened in July 1955; the opening ceremony was broadcast on ABC, which reached 70 million viewers.The park was designed as a series of themed lands, linked by the central Main Street, U.S.A a replica of the main street in his hometown of
[1] Information was mainly taken from the Harvard Business Case Study “The Walt Disney Company: The Entertainment King”
The Disney Brothers Studios was founded by Walt and Roy Disney in October of 1923. As the brothers increased their reach in the entertainment market, this small studio evolved into the corporate giant known today as the Walt Disney Company which has interests in entertainment and media enterprises including Walt Disney Parks and Resorts, The Walt Disney Studios, ABC, Inc., ESPN, Disney Channel, Disney Stores, television and radio stations and Internet websites.
...cartoons. Roy, Walt’s older brother and Walt moved to Los Angeles to set up the Disney Brothers Cartoon Studio. Here they made the "Alice Comedies" and "Oswald the Lucky Rabbit." In 1926 Walt changed his cartoon studio name from Disney Bros. to what we now know it as today, Walt Disney Studios. ( www. JustDisney.com NP) Things took off in November of 1928 when Mickey and Minnie Mouse made their debut in "Steamboat Willie." This movie is what made Mickey, Minnie and Walt Disney famous. Early on, Walt Disney was working so hard he was having some trouble sleeping, so he took some sleeping pills to help him sleep. His wife, Lilly was unable to wake him up one morning and she called the doctor who prescribed a long trip for rest and relaxation. (Ford NP) After Walt came back home well rested, he went right back to work. He began to work on the first Disney movie! Walt wanted each of the dwarfs in “Snow White and the Seven Dwarfs” to be a distinct individual. The solution was to create names for them that would reflect their personalities. (Miller NP) "Snow White," which took three years to make, was released in 1937. This was the beginning to what we all know today as Disney movies.
It is being predicted that Disneyland will see a dip due Harry Potter. However, Disneyland too is in the process of adding more attractions. There is a 14 acre expansion plan which would resemble Star Wars. The spokesperson of Disneyland, Suzi Brown has said that, Disney would continue to raise the bars of theme parks and strive to provide an unique experience to tourists. This arms race, however, would do a lot of good for the industry and people as
One of the key factors of the successful diversification is the very strong branding of the name Disney. That the name was famous after the success in the early years made it among other things possible to go into the theme park industry. Evaluated isolated, the theme parks was a success. But when also accounting for the synergies created, the decision to go into this industry was a huge success. It has created a spiral of synergies, where the characters in the movies get more popular due to the parks, as well as the fact that when people are visiting the parks they get stimulated to buy the merchandise. This is just one example of the synergies that exist in Disney. When Michael Eisner took over control in Disney, he kept focusing on same corporate values as earlier, which are quality, creativity, entrepreneurialism and teamwork. These values have been preserved despite of the size of Disney, and are an important factor in sustaining and building the Disney brand.
Since the company was started, Walt Disney has always envisioned more than just making animated movies. In 1952 the company made plans to build its first theme park known as Disneyland (Disney.com, 2011). With the opening of the park the Walt Disney Company initiated a growth strategy that would take them to the global entertainment company that they are known as today. In 1984 the company brought in a new CEO ...
Executive Summary: The entertainment industry holds the immense potential for growth and development. The industry is constantly evolving and Walt Disney emerge as a global leader and recognized as the world’s second largest media conglomerate in the terms of revenue after Comcast. The Walt Disney Company is a multinational entertainment conglomerate headquartered at California, United States. The company integrated its products into five target segments are as follows: (1) Media Networks (2) Parks and Resorts (3) Walt Disney Studios (4) Disney Consumer Products (5) Disney Interactive.
The Walt Disney Company is the largest entertainment company in the world in terms of revenue. It was founded on October 16, 1923 by Walt Disney and his brother, Roy O. Disney. They started the company, The Disney Brothers Cartoon Studio, where they became the leader in the American animation industry and later working in live action film production, television and their world famous theme parks. Through different acquisitions, they have diversified and now do business in theater, radio, publishing, online media, music and own several television channels (Disney History Institute).
The Walt Disney Company, or more commonly known as Disney, is an American corporation headquartered in the Walt Disney Studios, Burbank, California. Disney (DIS) is the largest operator of theme parks and resorts and largest media conglomerate, reported total revenue of $11.58 billion, a 4% raise from the previous year in its third-quarter results. Most of its revenue is generated from the media network segment and the park and resort segment. Disney's strategies mainly focus on generating the best creative content possible along with innovation and utilizing the latest technology. (Seekingalpha.com, 2014)
The company that I choose to explore is The Walt Disney Company. Walt Disney started the Disney Brothers studio in 1926, after years of working as a cartoonist. I selected this company due to the fact I am a fan of their products and services. Disney produced some of my favorite films like Aladdin, Hook and The Lion King. After I visited their website, I discovered that Disney owns multiple media outlets, in such areas as film, Internet, music, broadcasting, publishing and recreation. According to Disney’s “The mission of The Walt Disney Company is to be the one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, service and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world”. The Disney brand is doing exactly what their mission states.
The animation scene is dominated by few large companies, and Hollywood. Disney, for example is one of the biggest conglomerates in the world, with a revenue of $42 billion (2012). Given its long history since its inception by Walt Disney in 1923, Disney has become one of the most influential players in the entertainment industry. Some movies are famous across generations. Thus, it is hardly surprising that Disney is one of the company that influences children the most, with its innovative animation and imaginary worlds and diverse characters.
I believe that Disney will expand in a more strategically way, having gained the experience with the opening of Euro Disney and Hong Kong. Their Corporation will expand taking into account all of their previous mistakes in the past. They also have to take in the importance of advertisement, such as the opening of new and improved rides. They also have to have a well-developed strategy to open its new parks with out the outrageous losses they suffered in the opening of EuroDisney.
Most successful firms spend millions on building a strong brand image. Disney must continue to expand the brand at every opportunity and keep the focus on its image. The creative energy of Walt Disney himself must exist throughout the organization. Disney can’t afford to lose its “magic” as the stakes are too high. So far, Disney is a textbook example of marketing genius. The mantra “Think local, act global” is a winning strategy for Disney since their product has a market all over the world. Everyone loves being entertained and escaping to a fantasy world every now and then.