The Study Of Bicycle Tourism: An Analysis Of Bicycle Tourism

Introduction

Bicycle tourism was not so really demanded among the tourists before and to travel because of cycling activity were really uncommon for the tourist. Recently this cycling activity has emerge and shows lots of potential benefits to the tourism industry either in terms of economic, social or the environment. Bicycle tourism are categorized under the sport tourism, as cited in Faulks, P., Ritchie, B., & Dodd, J. (2008) Researchers in the sport tourism field (Weed, 2006; Gibson, 2004, 2006; Ritchie and Adair, 2004), suggest that previous research in this field has been descriptive, and therefore the understanding of sport tourism and sport tourists is limited as existing theories and concepts from other disciplines have had limited application to sport tourism. That is why this study were done in

(2008) The motivation questions included an open-ended question asking respondents why they wanted to participate in the event as well as the 32 items from Beard and Ragheb’s (1983) LMS, for which respondents were asked to indicate their level of agreement with the statements (with 1 being strongly disagree and 5 being strongly agree). Phase two in gathering data, the researcher sent an email to every participants that agree to receive emails from Bicycle Victoria to complete a post-event survey and all the data that responded were imported into Statistical Package for the Social Science (SPSS) to be analyzed. After that, as discuss by Faulks, P., Ritchie, B., & Dodd, J. (2008) Survey data was analysed in SPSS, using a range of descriptive and multivariate tests. As in other studies using LMS (Mohsin and Ryan, 2007, Ryan and Glendon, 1998), factor analysis was used to simplify the LMS, while the qualitative data was analysed through a theming process. A one-way analysis of variance (ANOVA) was then run for each factor and a range of variables, including age group, gender, ride history and cycling skill