The Purpose Of Online Packaging

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Title: The purpose of packaging in a world with growing online presence. Hypothesis : Due to the incremental growth in online shopping and retail, the purpose of packaging has changed for consumers as well as brands. In what way can we make this system more sustainable? Introduction : What if humans designed products and systems that celebrate an abundance of human creativity, culture, and productivity? That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?” In the past few years, the world of online shopping and retail has seen monumental progress. 81% of internet users shop online or browse through to research products online before they buy them. In the world of “Click to Buy”, consumers …show more content…

To many consumers, it is important to review product feedback from previous customers, product description and images of the product and it’s packaging before purchase. This change in consumers’ shopping behaviour has impacted the world of packaging design. While the most important function of packaging – to protect the items during storage, shipping and delivery – remains the same, the role of packaging has changed not only for consumers, but also for the …show more content…

One-third of the items bought online buy Britons are returned, a study by CollectPlus shows (retailtimes.co.uk). According to the UPS Pulse of the Online Shopper study by comScore, • 38% of online shoppers in the UK said ease of returns/exchanges is an area requiring improvement, • 58% said they review a returns policy before making a purchase, and • 60% stated they would shop more with a retailer if they offer a hassle-free returns policy. Sustainability The Millennials or the “Facebook Generation” as it is more commonly known (18 – 35 years), is the biggest consumer buying group for online stores. The convenience and flexibility of online shopping has led consumers to save time by not having to go all the way to a store, but instead have the item delivered to you with just one click. While it may seem more sustainable to reduce carbon footprints by not driving to the store, we end up harming the environment more by shopping online. Most online retail websites include packaging made of cardboard boxes or plastic bags. Moreover to ensure that your item is delivered safely and securely, it may be covered with tape or filled with non-biodegradable protectors like foam peanuts and bubble

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