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Role of packaging
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Packaging is the technology and method for containing and protecting products during shipping, storage, selling and using after producing. It is more than just wrapping the products, it is more referring the whole coordinated system of preparing products for transport, warehousing, logistics, sale to end. Packaging’s function and purpose include contains, protects, preserves, transports, informs, and sells. In many countries, it is fully integrated into government, business, institutional, industrial, and personal use. Packaging has big influence to the life cycle of Packaging innovation is influence people’s life and is driven to change by the trends and needs. There are some important packaging marks in history including the use of tinplate …show more content…
People are now forcing on the sustaining way to treat packaging more and more, the demand for sustainability will keep growing based on the regulations and laws’ completion and peoples sense towards environment and limited recourse, it is very important for packaging manufacturers and their customers to reduce the amount of raw materials used in packaging to a minimum. Be better for a higher efficiency for shipping and storage. Packaging should be more space saving and less empty cartons carried in lorries. There is a trending about the square cartons or bottles for increasing the cube utilization. Be sustainable better, the packaging should be easier and more to recycle and biodegradable packaging such as plastics made from starch, more use of cardboard. Smart packaging – more use of RFID technology for electronic tagging, tracking of stock, as cost of RFID tags falls. Packaging will consider more and more people’s needs and be more customized. We need to consider in 2050, most of people will live in the cities and they will not be having so much time to cook and they will have less space to live efficiently, which gives us the idea about that packaging should shrink size for the people who will have a smaller size of family and consumer is prepared to try new products if these are offered in trial sized packaging. Brands must therefore be more flexible to satisfy the shopper’s increasingly changeable
Have you ever thought how much research and effort a company has done to make their product appeal to you? A company will conduct surveys, record human responses to specific images, and adhere to government regulations not to mention all the different designs produced, just so that you will want to buy their product over their competitors. In Thomas Hine’s essay, What’s in a Package, Hine discusses the great length the response that a consumer should have when looking at a product’s packaging, the importance of manufactures’ marketing campaign, the importance of packages depending on the culture, then finally to why designs will change over time.
We have to know the methods that the marketers use to attract us, and also the factors that make us very confident when buying a specific food product .The article by kim severson “Be It Ever So Homespun, There’s Nothing Like Spin,” Discusses the food packaging issues which I believe are strong ways in misleading people. At the begging of this article, Severson writes about her experience with food and our confusing attraction to the products by their packaging. The part when Severson writes “Something made me uneasy when I dropped a box of organic koala crisp cereal in my shopping cart.” When we think about it, why was it
Protective packaging is sold to organizational customers through select distributor networks via personal selling. Sales commissions for AirCap are set at 2%. Often, manufacturers must have a regional presence to be successfu...
We can also find this product has become a very important element in terms of influencing people, we can see how customers buying it as a gift for friends and family. People nowadays are more considering the usage and healthy materials which is worth spending money for, people are more focused and cautious in choosing a product rather than just judging by the pretty surface packaging which does no good at all.
Global: Worldwide packaging shipping volume is increasing as a result of global exchange, e-commerce, and changes in supply-chain management.
The packaging aspect involves gathering the communication materials, combining them into one package, and distribution. The materials can be used by employees to answer some basic questions they may have. If their questions can not be answered, they are encouraged to contact the human resource department (of Capital) or Arbor.
Radio frequency identification (RFID) is a computerized ID innovation that uses radio recurrence waves to exchange information between an onlooker and things that have RFID gadgets, or tags, joined. The tags hold a microchip and receiving wire, and work at universally distinguished standard frequencies. Barcodes are much smaller, lighter and easier than RFID but RFID offers significant advantages. One major advantage of RFID is that the innovation doesn't oblige any observable pathway the tags could be perused as long as they are inside the range of the spectator, whereas in barcodes in order to read the barcode the barcode scanner should close around 10-15 fts. In RFID data, for example, part and serial numbers, assembling dates and support history is put away on the tags and catches which help in maintenance of equipments. RFID technology as high value for asset management and inventory systems
It is undeniable that Inventory Management is an important key to success at Walmart this paper will discuss the two main methods of Inventory Management used by Wal-Mart: Material Requirements Planning and Just-in Time. Next we write about the technical means of keeping track of inventories like RFID tags. We conclude with discussing how
Many customers will buy more package food in the future as it is cheaper and more convenience because customers can buy it in high volume and keep it for the long time.
Sustainable Packaging Coalition (2011) “Definition of Sustainable Packaging” A project of GreenBlue [ONLINE] Available at: http://sustainablepackaging.org/uploads/Documents/Definition%20of%20Sustainable%20Packaging.pdf [Accessed 07 May 2014].
Marketers assert to develop branding and packaging strategies that signify the brand’s products in a way that establishes lasting impressions in consumers’ thoughts. Because brands distinguish the many product offerings in the marketplace, brands help consumers choose between product offerings. When branding and packaging strategies clearly illustrate worthy product expectations, and products remain true to branding messages, positive consumer perceptions ensue, and brand value is strengthened.
This report has clearly in detail described the meaning, benefits as well as the need and challenges of the RFID in the supply chain system. While RFID comes with a larger magnitude of benefits than the bar code, it’s an expensive medium and comes at a price that may be prohibitive to many businesses. On the one hand, RFID is advantageous in different areas of the supply chain and does not require line-of-sight scanning; it helps in labor reduction, enhances visibility of products and processes , and helps in inventory management. On the other hand, RFID is an expensive solution, lacking benchmarks or standards, suffers from some adverse deployment issues, and suffers from major privacy concerns. However with the ultimate aim to see the establishment of item-level tracking which should act to revolutionize SCM practices, RFID is here to stay.
Totty, M. (2009, June 2). Business Solutions New Ways to Use RFID. The Wall Street Journal. Retrieved November 14, 2011, from http://online.wsj.com/article/SB10001424052970203771904574175882366028604.html
While improving packaging is one part of marketing, more importantly is the process and how it is executed. Making sure the process is executed and the steps have been properly researched will ensure success. If there have been no studies in the current market for what may be needed then trying to sell plasma televisions in a third world country may not be to successful.
Consumers have expectations In terms of a good quality product that should be availed at a reasonable price. Consumers don’t only want the business to be socially responsible towards them in this manner of reasonable prices but way beyond this. They should meet the needs of consumers in ways of convenience and appearance. But business should also consider other aspects like environmental impact when packaging is disposed.