Tic Tac has been one of the most successful brands in the breath mints industry for a very long time now. The brand is recognized in almost all the countries of the world now. Throughout the last few years, Tic Tac's products have been modified and extended in numerous ways. To generate attention in the market, Tic Tac came up with a catchy jingle, "Put a Tic Tac in your mouth and get a bang out of life!", during the year 1969. In the early 1970's, they worked on a product line extension by adding cinnamon-flavored red mints. Subsequently, they introduced another line extension, tangerine flavored orange mints, which was a crowd pleaser. To fit the growing health craze, the product was repositioned in 1980's as the “Calorie Breath Mint”. The …show more content…
Therefore packaging plays the most significant role in the decision-making process. Adding new product packaging might have a lot of benefits and risks. Tic Tac has been in the industry for more than 50 years. Different brands are available to compete and test their existence. The company should keep on changing the packing to attract more customers and also, gain the attraction of the old customers. Adding new packing might have a lot of benefits. Having a new packaging scheme will help the band compete and succeed in the market. Giving a new look at the product is a way of promoting the product and is a different way of attracting new customers and also the lost customers. A new look might also help to bring freshness to the existing brand. New packaging can facilitate recycling and reduces environmental damage. Along with all the benefits, adding new looks and packaging also has some risks as well. The company might have to face challenges of changing the package for the Tic Tac product because the consumer is familiar with the current packaging. As a result, they are likely to switch to other products in case they won’t find the same style and design going forward. Another risk for changing the packaging of the Tic Tac product is having a transparent look might decrease customer wants as keeping the products on the shelf for a long time might allow dust settling on them, thus it contains the …show more content…
They should first gather secondary data and then collect primary data before changing the packaging. Secondary data will help Tic Tac find the trend in sales after changing the packaging. This will save Tic Tac a lot of time and provide them with the risks and benefits of changing the packaging. Consequently, Tic Tac can also continue to collect primary data. Collecting primary data will help the company know about the current needs and desires of the customers and how changing the packaging might affect their buying decision. The company can also give away free samples to the existing customers to test if they like the new packaging. Furthermore, the customers can be interviewed over the phone or fill out surveys online for feedback purposes. Surveys can be open-ended which will collect their opinion or they can be scaled based to test which packaging was the most favorable.
In conclusion, I would say changing the packaging and adding several product lines will produce the best results for Tic Tac. Although there are risks related to it, Tic Tac will be able to gather new customers and enhance their customer base. This might lead to losing old customers who prefer the same packaging but nonetheless, following the same trend of products and packaging will lead them to collapse against their competitor in the long
Have you ever thought how much research and effort a company has done to make their product appeal to you? A company will conduct surveys, record human responses to specific images, and adhere to government regulations not to mention all the different designs produced, just so that you will want to buy their product over their competitors. In Thomas Hine’s essay, What’s in a Package, Hine discusses the great length the response that a consumer should have when looking at a product’s packaging, the importance of manufactures’ marketing campaign, the importance of packages depending on the culture, then finally to why designs will change over time.
“Reese's cup, peanut butter chocolate flavor” is definitely a phrase people remember. In the commercial, William Lupo raps about the flavor of Reese’s puff cereal while in animated greenscreen kitchen.Colors of orange-yellow chocolate flash across the screen along with images of milk pouring into the cereal as Mr.lupo raps in the background saying”Reeses puffs Reeses puffs peanut butter chocolate flavor”The commercial ends with giant speakers blasting the song in the background as the product is set down on the kitchen table.Advertising is like mental hypnotization.
Thus new products/line extensions will be based on Allround brand, each one with a unique target market, delivering different value proposition to the respective customer.
Nevertheless, it must “defend” its current market share if not increase it, by maintaining premium quality and develop innovative products. The marketing mix strategies will effectively achieve targeted revenue and profitability in the near future.
Protective packaging is sold to organizational customers through select distributor networks via personal selling. Sales commissions for AirCap are set at 2%. Often, manufacturers must have a regional presence to be successfu...
Overall this advertisement effectively uses the elements of color, ethos, pathos, and logos to influence viewers to buy the new Listerine cool mint antiseptic mouthwash. With the use of these elements Listerine helped change the audience’s negative opinion of mouthwash. It encourages viewers to start using mouthwash and tells people that already use mouthwash to never stop. Listerine told viewers to purchase this product because it puts individuals on a path to a stress-free life with fewer dental
Above recommendations might improve the quality and reduce the defects & customer complaints. They might also help making the ramp up faster, improving the process and increasing the savings per product launch ---------> Maintain the high quality image, Increase in the market share. However there would be a trade-off on flexibility and creativity.
However, comparing with the current situation, the lead time is longer, the manufacturing cost is a bit higher due to lower economic of scale in the labelling operation. Moreover, even though the inventory is reduced, the overstock problem of particular product types still exist. Which means that the repackaging process still very likely to happen. High remanufacturing cost remains the disadvantage point in this MDP position.
1st Strategy- Product development is a strategy that seeks increased sales by improving or modifying present products or services (David & David, 2017, p. 139). Packaging plays a huge part when considering multiple chocolate bar choices in a store. Hershey knows this fact to and has been working on many product package changes to encourage interest in hopes of gaining more sales. Business Insider provides an article about Hershey’s Take 5 bar that states, “Take 5’s comeback campaign is centered on attracting millennial shoppers. The bar’s new wrapper, which includes a list of the five ingredients, a textured black background, and bold logo, was created through a partnership with a panel of “diverse millennial-aged students.” The
Rohm, Kashyap, Brashear and Milne (2004) suggested that in order for a company to be successful, it must differentiate itself from competitors to appeal to customers in the online marketplace . To achieve this, the company will utilize its practice of personalizing its product packaging that it currently offers in-store customers. ABC will implement a customer e-mailing list to send sales advertisements, product promotions, and other special offerings to customers who
Not only would emphasise on the variety of colours but also the packaging of the product.
The importance attached to packaging cannot be underscored by anybody. Companies use packaging as a marketing strategy and marketing is branded with frequent cases of unethical practices. Customers are always very cautious when dealing with marketers. It is because of this reason that over the time ethical packaging has been evolving and attracting attention from different government authorities for regulation. Nevertheless, businesses that are committed and have cultivated a deep culture of good ethical packaging practices continue to enjoy the benefits of ethical packaging.
The shifting of the consumer’s taste of simple products to high quality branded products is not sudden. It grew out in the middle of the 20th century and the companies selling various products needed a new way to differentiate their products from the others giving it a unique identity.
While improving packaging is one part of marketing, more importantly is the process and how it is executed. Making sure the process is executed and the steps have been properly researched will ensure success. If there have been no studies in the current market for what may be needed then trying to sell plasma televisions in a third world country may not be to successful.
Consumers have expectations In terms of a good quality product that should be availed at a reasonable price. Consumers don’t only want the business to be socially responsible towards them in this manner of reasonable prices but way beyond this. They should meet the needs of consumers in ways of convenience and appearance. But business should also consider other aspects like environmental impact when packaging is disposed.