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Benefits of social media marketing
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With the rapid growth of technological advancement, the internet gradually became a necessity in our society today. Almost 37.3% of the world’s population uses the internet and 70% use the internet every day. We use the internet for many purposes such as watching and streaming videos online, sending emails, doing research, Facebooking, Twittering, Googling, name it, the internet surely has it. And come to think of it, even activities we used to do in a personal and face-to-face situation can already be done in the internet; for instance, online shopping. Online market places such as eBay, Amazon, and Rakuten have made shopping more convenient. With just a click, we can have our desired purchases shipped directly at home. No sweat right? But do you ever wonder how easily we can find certain items that go exactly with what we are searching for? Product listing ads have made our searches easier. Through this platform we get to see descriptions of products to know which fits our preferences and give us plenty of options to choose from. We get to see if a product is brand new, its price, color options, and many other details. Now, almost anyone can promote their products online by product listing. But before you go posting images and making descriptions of your products, you must first know what attributes are to be considered in labeling them such as title, price, and condition in order to make your customers’ purchases easier. Some attributes are required for certain types of items, so it’s better to maximize your options to make listings that apply to all.
• ID – every item should have its own identifier that distinguishes it from others and to avoid it being re-used between feeds.
• Title – what’s an item without a name right? So...
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.... Whether be it made of cotton, nylon, satin, or for jewelries, gold, silver, or white gold.
• Pattern – the graphic print or pattern shown in your item
• Size – provide the specific size of your item.
Always remember that the more specific attribute the better. This would make your customers’ search easier and will lead them more to your product. Maximize the resources on how you could promote your products. You need not spend lots of money on costly advertisements. Using social media such as Facebook and Twitter are effective ways on how many businesses today promote their offers and products online. Providing links online that directly goes to your website or that specific product is also a good way to expose your products. With this, you will now be guided on how to make effective and proper product listings that will surely benefit you and your customers.
Enfield USA: Science Publishers, Inc. Inderfurth, K. H. (1953). The Species of the World Nylon Technology (1st ed.). McGraw-Hill Book Company, Inc. A Comparison of Silk and Artificial Silk 15 Michigan State University.
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.
In modern times, hundreds of fabrics are used for outer side of cups, inner lining of the cups, band, motifs and even shoulder straps. Fabrics can be made of natural fibers (extracted from Animals or Plants), manmade fibers (regenerated, semi-synthetic or synthetic) or blends of natural and/or manmade
· Use of social media for promotion- word of mouth and social media help to get the message across and promote the product efficiently
Promotion. Finally comes promotion - informing the customer on the qualities and advantages of the product so that the potential buyer learns about the product, prefers it to those of the competitors, and has an opportunity to buy it at some place.
The natural progression of the Internet and emerging technologies is towards streamlining our lives both personally and professionally. Instantaneous communications and available on-line services continue to reduce the physical distance between individuals. Almost anything is now available in cyberspace from shopping, schooling and education, on-line trading, banking, to social and political on-line communities. On-line service providers are shifting from a product centric approach to a more personal and customized approach to marketing their products and services. The idea of one-to-one marketing is very powerful and has become an important tool for competing in the interactive age. One-to-one marketing takes a customer-orientated approach to selling; customers are treated as individuals with different interests and needs. We respond positively to individual attention; when we visit a web site we want to see products and services of interest to us not every available product. We do not want to waste our time. For many people, time is money and the convenience factor ways heavily on the decision to return to a web site.
Clear, Informative Links The links have short and descriptive names that help make website navigation simple. The links to each specific products gave more detailed information on the product. This information varied from each product on the type of additional information you received.
Promotion will come in the form of indirect communication through such social media as well as face-to-face communication within the stores in areas that I plan to introduce the product to (Bovee, 2012, p.308). Using social media I believe it’s a great tool and the use of it could be exponential without spending a fortune to promote. Promoting within the store will better inform potential customers of the new product and hopefully encourage to purchase.
message to your target customers, from the traditional, like advertising in magazines, newspapers and direct marketing but one of the newer methods of communication that has been developed is the internet. (Ebook) With the expansion and mounting usage by the search engines, many small businesses can now cost-effectively and successfully own and operate their own website, giving them unlimited exposure.
Internet is a free platform where everyone can launch or release whatever they want to that market. With such characteristic of the Internet, the products, services or creations may, in a se...
According to Shimp (2007), there are five important factors which determine the purpose of advertisement in terms of marketers’ communication with consumers. He listed these five factors as follows: “(1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts.” (p.246). To clarify that, the first most important aspect is informing people which means company needs to enhance the awareness of the consumer about their products by mentioning its advantages and features. Advertising also affect the products in two ways. Firstly, by basic demand, which build consumer desires for old products of the company and secondly, refers to a new brand of the company. In addition, effective advertising can retain consumer’s mind fresh about the image of a brand which develops the trace of the memory where consumers have to choose between two or more products. Moreover, it may change the product quality, create new, well-designed and elegant product and change consumers view towards the product. Lastly, by effective advertising program, company may save money and time as s...
Advertising lies in the Promotion part of Marketing Mix, but it applies to all the other P's as well. Promoting one’s business is the key ingredient to making one’s business successful. Promotion, along with a great product, key placement, and a reasonable price, will help a marketer work his way to the top. Promoting does not mean leaving his advertising up to the word of mouth of his current customer.
Advertising has been round for centuries; starting with print ads, then evolving into radio and TV adverts. Each form of advertisement requires several different strategies in order to make the advertisement effective and appealing to the consumer. With the ever popular rising of the usage of the internet, online advertisements have also become more popular. According to Dr. David Evans, who received his Ph.D. in Economics, e-commerce, or sales processed online, were equal to 34 billion dollars as of 2008. (Evans, 2) This amount has only grown and will continue to grow as the usage of the internet becomes more and more popular. The heart around this monumental sum of revenue is online advertising. Advertising agencies optimize their online
The high take-up of the Internet leads to variety of opportunities in front of companies. People are more online than ever. They spend many hours each day on Social Networks such as Facebook and Google+. It is no wonder that buying and selling can now be done in a more convenient way. Although traditional shopping is still thriving, online shopping can be an alternative for people wanting to save time and money. If a certain customer plan to go shopping, it could be stressful and also be time consuming. E-business has made shopping or any kind of transactions online much easier and convenient. It introduces new facilities, opportunities and way of shopping for both vendors and customers.
So what is Internet Advertising? Internet Advertising is a way of marketing services or products on the World Wide Web. This can be done through search engine o...