On behalf of my research team, it is my pleasure to present to you a detailed report on whether In-house advertising department or advertising agencies is best to take over the advertising side in a fast paced growing company.
The report has been prepared based on your request to figure which route should our company pursuit. Specially knowing that In-house advertising versus using an advertising agency has long been a subject for debate. After discussing statistics, demographics, consequences and benefits, the report shows that hiring an outside professional and experienced advertising agency is the best choice for a company like ours.
In presenting this report, I thank my colleagues in the department and my team for their professionalism
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It is achieved by examining the cost, availability, expertise, resources as well as outlining the benefits of each factor of hiring a company or working alone.
The purpose of this proposal is to weigh the options that are being considered, hiring an agency or staying in-house when it comes to advertising. Ultimately, the goal is to interest you in hiring an agency rather than staying in-house for several different reasons.
Clarification of Definitions
An advertising agency or ad agency is a business that is dedicated to creating, planning and handling advertising for its clients. The agency will create promotional ideas and design different advertisements such as print ads, radio, television and internet advertisements (Pullen, 2013). In house advertising is self-promotional ads that a company runs through media outlets. In other words, an in house advertising agency is owned and operated within its own company and client.
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It says that 42% of advertisers have in-house agencies. Per the survey, in-house agencies handled many functions but looking deeper into the numbers, none of these functions were handled 100%. For example, online banners and other “static” online creatives were only 62% of what they did. Site creation and maintenance and direct mail were at a shocking 65% and developing the identity brand was 66% (ANA, 2014). These numbers matter because unlike working with an agency, the actual work was not fully finished. When hiring an agency, the agency itself will take the time to put forth 100% effort in order to please their clientele. Working within the company these numbers might seem high but the competitor who has hired an agency has already reached their market and penetrated to full
For most companies, advertising can be a costly affair. On the one hand, customers are getting more information about new products, goods and services. While, on the other hand, it has to be effective, noticeable and remembered long enough to make potential customers into actual ones.
Advertising is as old as civilization itself. They are forever interconnected. If one changes then so does the other. So as our society evolved dramatically by the influence of technology and social media, so did the way we advertised. With the power of technology, advertising gained the ability to be everywhere at once. These locations ranged from billboards, to projector screens that hang from skyscrapers, to even in your homes in the form of commercials. The evolution of advertising in the modern world is both somewhat disturbing and innovative at the same time.
In conclusion these two arguments are looking at two different aspects and levels of the advertising industry, and that the main difference in these two arguments is that very fact. This controversial issue has raised many eyebrows and will never be at ease. People have been searching and researching the industry in hopes to find evidence of how effective or affective advertising really is. One can’t tell if advertising is more costly or rewarding to the American economy, society, and culture until it has past, therefore, arguments will never cease and opinionated parties never satisfied.
The paper will display the philosophy or reason behind their advertising, as well as the structure of their industry. The audience and the jobs and training that take place will also be examined to better understand the Canadian advertising industry. The external environmental factors such as technology, language, and the economy will also affect the advertising industry. This issue should be addressed to understand the importance of international competition and how it can affect or even control an industry.
Berkman, Herald W. and Gilson, Christopher. Advertising: Concepts and Strategies, 2nd ed.. (New York: Random House, 1987). 244.
Analysis of an Advertising Campaign We are swarmed by advertising. Companies constantly battle to compete for the sale of their product. Adverts appear in every form of media including radio; television; Internet; billboards; newspaper; flyers and magazines. The advertiser wants us to buy their product above their competitors. The basic aim of advertising is to convince the target audience that their product is the best in the field and superior to the other products of similarity.
Opening a new advertising agency in 1948 appeared decent timing. The Depression and World War II threw all the well-established, advertising firms out of business and dejected attempts by newcomers to break into the marketplace. However, with the war done and the American economy growing with unprecedented strength, and a better public awareness of the media and its influence, advertising became an essential element in any business practice. The potential for growth was almost boundless. Still, the agency of HOB&M did not become popular overnight. Competing with such established industry front-runners as J. Walter Thompson, Young & Rubicam, Leo Burnett, and BBDO was hard.
The next competitive advantage is quality of service. Outsourced environment is quite different than that of the environment in an enterprise. Advertisers are different economic entity with profits at risk. External service provider will make every effort to deliver good quality; good service and everything will apply and will be tested. For example, the usage of the ITIL methodology. Service providers will also provide high output, and perform better output, needs, and change control. Thr...
“Not Being Advertised…How The Advertising Business Has Changed Over Time.” Ezine Articles, Allan Kalish, 22 December 2005. Web. 4 October 2009
Advertising has been an essential source for aiding in global consumption. Individuals in society work to be able to spend their money, and advertisement play a big role in where money is being spent. Ads are very diverse and often consist of an array of fields in which consumers are targeted. Ranging from food, health, clothing, sports, image, lifestyle, etc. Ads provide important means of influence on our society. Ads often play the role of persuade people to come buy products from a specific distributor. On average an individual is exposed to 3000 plus more ads daily, via TV, Internet, print, billboards, etc. In the past decade though ads have drastically changed due to the ever-growing digital era we are living in. Digital technology has assisted in the industry making changes to accommodate our tech-savvy society. Changes in the advertising industry have occurred due to the adoption of the Internet, social media, television, and mobile technology.
Advertising is an information source to inform people about the products and prices of the company, which can help them to make informed choices. More recently, a huge amount of money has been spent on advertising throughout the world. Different types of advertisement such as television, radio, magazine, newspaper, the internet, billboards and posters can influence consumer’s behavior positively or negatively as there are different arguments and opinions. This essay will focus on the purpose of the advertisement for the company, the positive and negative effects of the advertisement on consumer behavior. According to Shimp (2007), there are five important factors which determine the purpose of an advertisement in terms of marketers’ communication with consumers.
Advertising in business is a type of marketing communication used to encourage, persuade, or manipulate a customer to take or continue to take some action. The desired result is to drive consumer behavior with respect to a commercial offering.
Nowadays, advertisements are pretty much exist in many form at everywhere whether through print and broadcast as well as via online. There is no business that does not have marketing activities involving advertisements in the world today. The basic purpose of an advertisement being made is to sell a product or service to the potential customers.
Advertising has been round for centuries; starting with print ads, then evolving into radio and TV adverts. Each form of advertisement requires several different strategies in order to make the advertisement effective and appealing to the consumer. With the ever popular rising of the usage of the internet, online advertisements have also become more popular. According to Dr. David Evans, who received his Ph.D. in Economics, e-commerce, or sales processed online, were equal to 34 billion dollars as of 2008. (Evans, 2) This amount has only grown and will continue to grow as the usage of the internet becomes more and more popular. The heart around this monumental sum of revenue is online advertising. Advertising agencies optimize their online
Advertising can mean many different things in today’s world. When advertising first was developed it was done by would of mouth and the classic flyer or poster, which is the traditional media. Then it moved up to using broadcast media such as radio to help capture a bigger audience. After that it moved towards the television where an even bigger audience could be reached. Lastly companies started to realize the shear amount of traffic that was generated by the Internet.