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Why is the quality of a product important
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The Production Process and Quality Assurance/Control System for Business Sainsbury has wide range of food products from toiletries to clothing’s, newspapers to house stuff, electrical equipment and CD’s and DVD’s etc. Many of these products are manufactured. Sainsbury pays big brand suppliers to make their products and put Sainsbury’s logo on. To make products of suitable standards and good quality, they have to go through several checks to ensure products are good. These include: š Quality Control: this is the old fashioned way to inspect food. It is confident with detecting and cutting out ingredients of products that falls below the standards. Sainsbury will loose money it will involve considerable waste as defective products are scrapped. Inspection and testing are the most common methods of carrying quality control. By scrapping the products out Sainsbury is showing its customers that they are providing goods with high inspected quality. š Quality Assurance: it occurs during and after the product. Quality Assurance ensures to see that the products are of high standards. Quality assurance prevents faults and defects on products. Quality standards should be maintained by following steps set out in a QA system. Quality Assurance involves providing customers with what they want, when they want it and how they want it. If products are not good Sainsbury will loose much money. The more quality the product is the more goods are being able to be sold and they will have large amount of offers for customers. š Total Quality Control (TQM): TQM is a process which encourages everyone in the workplace to provide high quality in the product to provide customer satisfaction. The way the product is made the quality should improve. Sainsbury should plan and organize for improvements that take place. Sainsbury needs to make improvements and changes to the products to meet needs accurately. Sainsbury must look to alter changes of the food to customer’s daily requirements. Sainsbury needs to be moving with customer’s requirements and fashions to design products and services that exceed customer’s needs.
Not all people have the same tastes in things, so having products for everyone makes for extremely pleased customers which brings in more money and more shoppers. The shopping world would not be half as successful as it is today if there was only one kind or flavor of every product on the market. Customers get bored easily so they must be entertained with new things and more variety of their favorite product. If Nike only sold one model of shoe, or if Bryer’s only sold plain vanilla ice cream, shoppers would eventually become sick of the product and then business would be lost rapidly. Thankfully in today’s society new varieties of products are coming out all the time so nobody has to be worries about not meeting their wants or
We are all consumers, and we buy diverse products every day. But, do you know what the main factor is that influences us to choose a product? If someone selects a cloth, maybe he pays attention to its quality! Customers’ decisions can be changed depending on what the main factors they are looking at. Various influences can cause consumers to select different products.
Consumers become more interested in what brand they buy, and that what they want does not reflect their needs. While there are different products having the same features, people are still giving attention to the brands’ name. When people go shopping at the mall, they do care how the stores present their commodities, which brands use to target their consumers, especially women, and teenagers because they spend more time at the mall, so they are more likely to spend money on useless features’ commodities. Shopping at home, the salesperson explains the features of the product so that another will offer to buy it. Also, at home is the easiest way to buy useless
However, it becomes controversial when people start to advertise of how well these products are without them knowing or with them lying. Chang discusses “I don’t say yes to every company because I don’t want to recommend a product to my viewers if I don’t believe in it. She said. I don’t want to lie to my subscribers, so I’m really honest about my reviews and stuff.” (Page 2). There are some people who do try to sell products they truly believe are good, however, everyone has different taste so not everyone will believe something is good. There are many more haulers now who are constantly lying about products that they don’t even know, use, or even enjoy but try to sell them in order for money, exchanges, gifts, and rewards in return from these companies. Eventually people will find out that they are being told to just advertise and sell it to people that eventually people on the other side will stop believing the haulers and the consumerism world. In Kunzru’s story he expresses how people just seem out of it, always trying to sell things that are unnecessary. He says “I found myself wondering if Sasha was telling me that the sushi at Bar Fugu was to die for because he meant it or because it was a snappy slogan.” (Page 10). People often recommend places where to eat, shop, or even just to see a movie.
consumerism can be hugely related to the human phsychology.people want variety and are attracted to it when presented a range of products.furthermore attractive and idealistic advertisements pull potential customers further into the world of consumerism.from 20 different types of cereal to 35
In conclusion to this I think that marketers do not have the ability of controlling the consumers need through the process of efficient marketing methods. However, the marketers can successfully market products by taking the process of demographics and psychographics into consideration, while this will profitably market their products to the intended consumers hence increase in the demand or need.
The conclusion I have made is that people consume products to reinforce their position in life. They use these products to reflect their beliefs, status, lifestyle, likes and dislikes, incorporating external factors. For example, climate, religion and age. This reinforces their need to be individuals as well as belonging to a wider group.
Mooij, M.de. (2004). Consumer Behavior and Culture, Sage Publications, Page 102, Page 119, Page 274, Page 275
Every company wants to understand why people decide to buy its products or others. Firstly, we have to understand why people buy certain kind of product. People buy products because they need them. A need is activated and felt when there is a sufficient discrepancy between a desired or preferred state of being and the actual state. (Engle£¬Blackwell and Miniard. 1995. p407 ) For example, when you feel hungry, what you needs is some food. It is very important for marketer to understand the needs of consumers. All the consumers may have the same needs, but the ways which they satisfy what they need are different. Here is a example, Chinese people would choose rice when they feel hungry, whilst British people may choose bread to satisfy their needs.
People buy things not necessarily because they need things, but because they want things. One reason why people may buy things they do not need is because of advertisements. Advertising seduces people into buying things that they don't need because they always make the product seem way better than it actua...
Consumer behavior does not stop at buying and using a product. There is also post product evaluation which is our thoughts of the product weather we are satisfied or not and if the product is what we expected, are the reviews of the product meeting our standards. This post evaluation affects weather we ever consume the product again. Even a customer loyal to a brand can have a negative post evaluation. This result of satisfaction or dissatisfaction lies upon our fulfillment needs.
Every consumer has a unique set of needs and resources, so no two consumers will place the same customer value on the same product or service.
Quality is a word which has been used for a very long time, lots of books have been written about it, and many of the world scientists have defined it in many different ways. In this research paper, I will emphasis on the Quality Management System, why is it important? What is it used for? What is the importance of having a Quality Management System? Many people think implementing QMS costs a lot and all the benefit is a piece of a paper which say that your company is certified in having QMS so you can only hang this picture or certificate on the wall and tell your smart customer that you have it. In fact, no blames on them, they have not used this system yet, they do not know that this system save a lot and a lot of money for companies. They do not know that this system create a dynamic motion within the companies so everyone know what he/she is doing, everybody understands his/her role, and everyone can feel being an important part of the process then everybody can work towards a clear and unified target. However, having a lot of benefits requires a reasonable cost and in the same time it worth. There are several organization which are concerned and involved in this issue, those organizations have produced a unified standards and those standards have its requirements. The International Standardization Organization which located in Switzerland which have a contribution of 157 countries have produced a standard which is concerned about the QMS.
want, but also with what they don’t realize they want. Based on this, our product
Introduction Effectively integrating information technology (IT) into an organization’s business processes is critical if the organization wants to increase productivity and remain profitable. IT includes items such as the systems software, application software, computer hardware, and the networks and databases that help manage the organization’s information. When implementing quality standards and processes that are forever changing in the IT world, organizations must balance these changes while continuing to rapidly implement new systems technologies in order to stay competitive. Quality improvements in IT delivery and service support can be improved by measuring and tracking user satisfaction, integration and flexibility early on in the decision process and reinforcing them throughout the review process. Adhering to quality management best practices means ensuring that quality standards are strictly enforced and entrenched into the organization’s philosophy.