The Influence Of Rhetoric In Sales And Advertising

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Rhetoric is using language in a certain style to convince or persuade people to believe in an idea. Rhetoric is used in court, politics and in sales and advertising. Sometimes the style of Rhetoric is subtle and sometimes it is more overt, even being over dramatic. It is designed to be persuasive but is often not sincere. In other words, the speaker intends to influence the audience in a specific way.

Rhetoric by itself can be an art. Gorgias thinks rhetoric is virtuous because the speaker is seeking good, even if it is only for himself. Socrates thought that rhetoric was a form of flattery and not an art at all. He considered it a talent for saying what people wanted to hear. Rhetoric can be used to sway a crowd, but if used for bad can also

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