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I. Introduction Talking about Language and Rhetorics, which in turn means using lanuage to communicate persuasively. Rhetorics date all the way back to the fifth Century in athens, Greece. There is 3 types of Rhetorics that are known. The First being Logos, which is the logic behind an argument. Logos tries to persuade an audience using logical arguments and supportive evidence. The next is Pathos, using Emotional Apeal in terms of persuading someone or an audience. Then there is Ethos, using moral competence to persuade the audience to trust in what they are saying is true. Starting off, I believe the first video about Claudette Colvin and Rosa Parks is a huge Pathos Rhetoric. Since Pathos is about an emotional apeal, and the first video
is using a well know emotional event in history to persuade the audience that it is not a hundred percent true. Towards the end i believe the speaker switches to using Ethos, stating that morally an older woman would fit better into the position of refusing to get out of her seat. The Second Video with John Adams VS Thomas Jefferson starts off using Logos using a conflict between two respectable people of history. logically speaking they acted like little kids instead of adults to win there elections. Breaking News: Some Bullshit Happening Somewhere 1. 2. 3. 4. III. Conclusion
A Rhetorical Analysis of Lockdown by Evans D. Hopkins. According to the Webster Dictionary, rhetoric is defined as the art of speaking or writing effectively. Rhetoric is made up of three separate appeals that can be used individually or collectively in an attempt to persuade a reader. Ethos is the credibility and qualifications of the speaker or author.
Some of the great philosophers known to man, Aristotle and Plato, wanted the ability to persuade. Aristotle wanted to be able to persuade people with a good amount of time, wisdom, and knowledge so that people could see the good of something. His student, Plato, wanted to be able to persuade people quickly and more affectively by persuading them in a very short time frame. So in order to quickly persuade people, Plato proposed an argument by expressing an idea and supporting it with rhetorical evidence. From Plato’s teaching came three types of rhetorical evidence; logos, which argues by logic; pathos, which argues by the use of sympathy and empathy; and ethos, which argues by the use of ethical appeals. Today the three types of rhetorical analysis can be found everywhere in everyday life. Just like Plato, ad writers who produce TV commercials want to persuade people in a short amount of time. These ad writers have to persuade the view point of their audience in about 30 seconds to a minute in time. In 2010, during Super Bowl XLIV, a commercial by Audi was premiered. This Audi commercial is a great example of the use of the three types of rhetorical evidence; logos, pathos, and ethos.
In the story, What is Rhetoric by William Covino and David Jolliffe, there are a wide variety of topics discussed that are inextricably interwoven with the concept “rhetoric.” Rhetoric, as defined by the authors, is “the study and practice of shaping content.” Consequently, my first thought was: Ok, this is a rather broad and opaque description; my successive thought, however, was one of astonishment, inasmuch as the authors went on to further elucidated this jargon. In doing so, the authors distilled the most crucial elements of what is rhetoric— the prevalence of discourse community, and how appealing language is often a precursor to persuasion.
Rhetoric is the art of effective or persuasive speaking or writing, and its uses the figures of speech and other compositional techniques. It’s designed to have a persuasive or impressive effect on its audience.
There are three methods of persuasion when speaking or writing to an audience: Ethos, Logos, and Pathos. Ethos uses a type of socially recognized authority as its voice. Logos uses logic and reasoning as its tool. Lastly, Pathos uses emotional attachment. For instance, the advertising industry primarily utilizes Ethos and Pathos reasoning and qualities, particularly a Matthew Mcconaughey Lincoln Motor Company commercial, and a Safe driving bonus check Ally Insurance commercial.
“Death is the only pure, beautiful conclusion of a great passion” (David Herbert Lawrence). Coretta Scott King was an inspiring person to women of all ages and races. However her death had an impact on everyone, she was seen as an idol, more importantly as a leader. Malcom X’s daughter Attallah Shabazz who is also Mrs. King’s most pride supporter addresses her remarks in her eulogy and engages the people at the funeral service for Mrs. King on the sorrowful day of February 7th, 2006 in Atlanta, Georgia. With hundreds of people, (mainly women) watching on TV or listening in the stands during this depressing time reflect and honor on the achievements and positive attitude she had on the community for others. Attallah Shabazz hoped that this event
For years the LGBT community has been consistently denied the same rights as their heterosexual counterparts, and it wasn’t until last year that same sex marriage became legal throughout the United States. However, they are not the only minorities being discriminated against in the United States. That is why Dolores Huerta, a well-known civil rights activist, points out that people who have experienced oppression should come together to achieve equality. In her keynote speech at the 21st National Conference on LGBT Equality, Dolores Huerta uses ethos, logos, and pathos as an effective way to inspire her audience to make a change in society.
Effectively communicating an idea or opinion requires several language techniques. In his study of rhetoric, Aristotle found that persuasion was established through three fundamental tools. One is logos, which is used to support an argument through hard data and statistics. Another is ethos, which is the credibility of an author or speaker that allows an audience to conclude from background information and language selection a sense of knowledge and expertise of the person presenting the argument. The impact of pathos, however, is the most effective tool in persuasion due to the link between emotions and decisions. Although each of these tools can be effective individually, a combination of rhetorical devices when used appropriately has the ability to sway an audience toward the writer’s point of view.
In the time of ancient Greece, there were a category of teachers called the sophists who believed that wisdom and Rhetoric could and should be used for profit and personal gain. Aristotle, a well-known teacher, disagreed with this completely and believed that while Rhetoric is persuasive, it should be used morally and with good intentions. He stressed the idea of using moral standards along with emotion, logic and truth to persuade any audience. Almost 1000 years later, Augustine took this step even further with the use of rhetoric within religion practice. He emphasized the idea that rhetoric is a means by which to promote good will and spread truth. Today, modern rhetorician Dubinsky would take this step even further, by stating that Rhetoric isn’t just a means to an end. Rhetoric improves our very lives and unites people under a common good with the proper ethics. While it is unfortunate that they are from different time periods, Aristotle, St Augustine, and Dubinsky would surely all agree that Rhetoric is a means by which regular people can be persuasive with their ideals. All while using the right morals, good intentions, and correct ethics to do so, so that any regular person can influence and change their world, from the simplest of arguments to the greatest of debates. That is why I believe we should study these famous rhetoricians, because their teachings teach us how to become better people and better writers. Aristotle, St. Augustine, and Dubinsky believed in Ethos, Pathos, and Logos, which means studying and working with your audience to persuade them in such way that you’re collaborating for the benefit of both the writer and the reader.
Persuasion Throughout history there have been many struggles for freedom and equality. There was the civil rights movement led by Martin Luther King Jr. There was the fight against government censorship in Argentina, spoken against by Luisa Valenzuela. And there was the struggle for women's equality in politics, aided by First Lady Eleanor Roosevelt.
In Gorgias, Plato`s dialogue on rhetoric, the crowd watching the debate between Socrates and Gorgias played a major role in the way the debate was processed by both of them. Gorgias tried to prove that rhetoric was the ultimate skill related to all expertise; and targeted the audience to promote himself as a rhetorician that can teach that powerful skill. Socrates used different technics to appeal to the same audience in order to connect with them; and persuade them that Gorgias views on rhetoric were wrong and probably ruin his career. Even though Socrates arguments were in opposition of rhetoric, he used three elements of persuasion known now as “Rhetorical appeals”; which allowed him to
Rhetorical Analysis and Persuasion Every day we are victims to persuasion whether anyone can notice it or not. Logos, pathos and ethos are the types of persuasion. Logos persuades by reason, pathos by appealing to emotion and ethos by the credibility of the author. The characters in The Iliad employ the use of these techniques to sway another character into doing or feeling something else.
Rhetoric is the art of effective speaking or writing, and persuasion. Most people use rhetoric numerous of times in their everyday life without their concern or knowing.
Rhetoric is the art of persuasion. Tt is the way people sway their audience into taking action. Using this idea is beneficial to any one who wants power, or control over their audience. It is used worldwide, in books, plays, and speeches. Rhetoric has been around for ages, it was even used in the bible, however at the time it had no name. Aristotle was the man who defined it. He understood the power of words, and decided to categorize rhetoric into three parts. These three parts are logos, ethos, and pathos. Shakespeare understood this idea quite well, you can see how shakespeare used rhetoric in his play ¨Julius Caesar.¨ He used rhetoric by putting ideas into people’s heads by using their emotions. In Mark Antony’s speech you can see the
Writing has been a way of communication for centuries, being used for many different forms of literature such as oral stories, literary poems, theology, and others to express thoughts and other acts of communicating. When writing, the objective is to use rhetoric to grab the reader’s attention and hold it for the duration of the writing. During the Medieval era, it was important that scholarly people communicate clearly with the common folk. There are multiple strategies that help persuade and obtain the reader’s attention. There are multiple varieties of rhetoric that writers use to perfect the art of persuasion and effective writing, even dating back to the medieval era.