Nowadays, social media is playing a bit role in any digital marketing strategy, that is why monitoring your business social media is very important. As a company, you need to show your response to people, when they are communicating about your brand and understand how people perceive your business. Even if social media seems to be an easy tool, it is actually a hard work, as it takes a lot of time and effort, sometimes as well multiple employees. This blog post is to help you to plan how can you monitor your social media only in 10-20 minutes a day.
Why is it important to monitor?
We need to always remember that all of these profiles whizzing via our social media news are actually people. The main point of social media is that it has to be
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In order to succeed you should get ready some things beforehand, such as save Social Media channels URLs in a bookmark, save login and passwords. Otherwise, only to log in will take a while. For each channel, we suggest preparing a list of actions should be monitored daily. For example, in Facebook, you can start with checking Timeline post, after you check if there are any comments, then private messages and at the end, you go to the review.
Social Media Monitoring Checklist
As your platform already set and you are ready to monitor your social media, next step is to create a daily habit (or a schedule) of how you are going to check social media channels.
There is an example:
Facebook – look for comments, private messages and reviews. Respond to them
Twitter – check mentions about your company or your competitors. Follow up if there are any new private messages.
LinkedIn – read your group digest and monitor your company page if there are new comments.
Include in this list other channels your company has, such as Instagram, Pinterest, Google+, YouTube etc.
By having a checklist in place your social media monitoring will be more effective and it will help you to engage better with your audience. You can play with the checklist and see what works better for you.
If you need any assistance with your companie's social media planning and monitoring - Contact Us and we will be happy to assist
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