The Importance Of Cultural Change In The Apple Company

4. Communicate for understanding and buy in. This fourth step is now a part of the “implement it” phase. It is necessary to make sure that the members understand the changes that will be made and why these changes are necessary. Effective communication will result into better acceptance by the members, and the more members that accept and adapt the change, the easier it will be to convince and influence the remaining people who continue to resist it. Even though Tim Cook was very vocal in his vision and new core values for the company, little has been said about why does Apple needs to undergo a cultural change. It was hinted that Cook would not be able handle the old corporate culture as he was more of a coach that trusts his players than a mastermind of all great things in the company (Lashanky, 2015). Steve Jobs played the role

Produce short-term wins. Short-term wins in the sense that even the smallest results matter. When setting a long-term objective, it is crucial that the company creates short-term objectives which can be accomplished along the way. These short-term objectives not only function as a measurable basis for the achievement of the long-term goal, but also serves as motivational packets for members. These motivational packets continuously boost the morale of the members, making them more and more effective as they move closer to the long-term goal, which is the transition to and the creation of a new culture. Short-term wins for Apple can be in the form of increase in sales, or as what is currently happening, increase in stock prices. According to Lashanky (2012), Apple’s stock performance has improved ever since Cook was put in place. It was said that Jobs rarely show himself to stockholders, and dividends are minimal. However, Cook changed Apple to become friendly not just to its employees, but also its stockholders. Apple’s social actions could also have contributed in enticing more investors to buy Apple stocks.

7. Don’t let