Apple Success Case Study

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CASE ANALYSIS 1 - APPLE COMPUTER: RESEARCH HOW APPLE MANAGED TO REINVENT ITSELF OVER THE YEARS.

Christos Eyong
D40111547

Submitted to: Professor Ted Mikell
NETW583: Strategic Management of Technology
Keller Graduate School of Management
Submitted: May, 2014

What were some of Apple’s biggest successes and failures? Describe why.
Apple Successes
The three biggest successes of Apple would be the introduction of Iphone, Itunes and Ipod.
The Itunes whuch was introduced in 2001 gave consumers the chance to have acess to over 1000 songs and more . Consumers could actually pay only for the song they like rather than buying the whole album just to listen to a few songs in it. This changed the music delivery market. In 2002, the windows version was introduced, till date, Apple holds the record of the highest number of MP3 sales. Following this, the Iphone and the Ipod where the new innovations with Apple carrying the Apple operating system and camera. This gave the chance for consumers to have entertainment in their palm.
Apple Failures
Three of Apple’s biggest failures are the Power Mac G4 Cube, Motorola Rokr, and PodNano 3rd Generation. The PowerMac G4 Cube is still known as being a revolutionary product to the industry. However, it was high priced, overheated and hardware components had a tendency to breakdown. The Rokr was a joint venture bet...

... middle of paper ...

...e tends to use it’s technological marketing and expertise to create markets for products. Experts claim that Apple creates the products that people do not know they yet want. Third, the Apple business model dominates others in the market. The aggressiveness towards new innovation does not give competitors a chance to gain grown. Finally, consumers of Apple products are drawn to the uniqueness and the experience of Apple products. Apple sticks to a few quality products offering little confusion for the customer for selecting the product that fits their needs.
References
Waters, H. Jonathan Ive on The Key to Apple's Success. Retrieved October 31st, 2010, from http://www.businessweek.com/innovate/next/archives/2009/07/jonathan_ive_th.html .
Warren, C. 5 Apple Hits and 5 Misses: Which Will the Tablet Be?. Retrieved November 1st, 2010 from http://mashable.com/2010/01/27

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