The History Of The Film: Kodak And Fujifilm

Kodak and Fujifilm are two of the most historically recognizable and iconic names in the world of photography. Kodak was formed in the early 1880’s by George Eastman in Rochester, New York, under the name Eastman Dry Plate Company. Eastman had spent the previous few years of his life trying to improve on the way images were transmitted once taken on a camera. When Eastman first became interested in photography, the images that were taken on a camera were done so by using wet film plates. He spent the next couple years trying to develop film on dry plates, obtaining a few patents along the way, but it wasn’t until 1883 that he made a huge discovery. That year, Eastman developed film on rolls, instead of plates, and by 1885, he had developed the first transparent photographic film. The now famous Kodak name first became registered in 1888, and over the next few years Eastman continued developing new types of film, adding transparent movie film, and daylight loading film by 1892, when the company officially became Eastman Kodak Company. By the turn of the century, Kodak was becoming increasingly popular through their sales of portable cameras, mostly through the sales of their Brownie camera, and their ability to continually develop new types of film. When Eastman died in 1932, Kodak was arguably the most recognizable names in the photography and film industry. Kodak was initially able to build off the success that it achieved under Eastman, developing the 8 mm film and 16 mm film, giving the average consumer the ability to record home videos. In 1958, Kodak released the first automatic, color projector, the Kodak Cavalcade, and followed that with the more popular Carousel line of projectors.

In 1934, Fuji Photo Film Co. wa...

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...might understand business concepts better than their younger counterpart, the younger one might have the better eye for developing newer technologies and a better insight to where the market is heading. With Fujifilm known for being an innovative and cutting edge company, making that appointment backs up their management philosophy. The third way that a company can build in flexibility is to appoint a type of an oversight committee/panel. Appointing a panel will help the company with its decision making process by contributing an outside opinion, from people who hold different points of view. The committee wouldn’t be given final say on the matter, but providing outside insight helps the one making the decision. These are just three of many different ways the companies can build in flexibility when it comes to decision making and adapting to the outside market.