The Halo Effect

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Halo Effect
Introduction
It has occurred once or severally that people from different joints use physical impressions to make overall judgments about a particular object, subject or a person. However, it is paramount noting that the outward appearance could be misleading and may not necessarily represent what is concealed in the particular object or subject in question. This kind of misjudgment gives rise to the concept of the ‘Halo Effect.’ The ‘halo effect’ is expressed as the aspect of different individuals using universal assessments while trying to arrive at a final judgment regarding a particular set of qualities (Yeffeth, & Thomason, 2006). For instance, people may attribute good qualities such as kind and outgoing to people who are …show more content…

The latter refers to the general feeling that an individual may have regarding a particular subject. The feeling may be logical or otherwise and may be good or bad. From a psychological perspective, the effect heuristic is demonstrated through the concept of the halo effect. The development of the halo effect can be traced back to the year 1920, and is credited with the works of Edward Thorndike, who was a famous American psychologist (Rosenzweig, 2014). It is important to have an insight of the delusions and misconceptions that an individual may have regarding the political, entertainment and the business world. Ignoring such ideas may lead to misguided judgments because people will run into flawed thinking that obscures making sound and well-founded strategic decisions. Halo effect has been applied on a regular basis yet people have not been conscious about this misconception. For instance, a company may be very successful ranging from its profit making, increased revenue, and expanded operations. From a wider perspective, people will make inferences aimed at crediting the leaders and the managers and that the business a vibrant culture that is conscious of all the stakeholders. On the contrary, if the business’ performance suffers a decline, people will be quick to judge it on the basis of failed strategies and inadequate treatment of the employees. It has also happened on several occasions where …show more content…

A questionnaire was developed, and several questions were designed to evaluate the views of different responds concerning the new body lotion. The questionnaire was designed on a scale of one to ten where the respondents were to rate the product on the basis of presentation based on the two different videos. However, the videos were presented to two separate groups where each group was presented with a separate video. The first group of customers was presented with the video where Robert’s mood appeared dull and withdrawn. For the second group, Robert’s attitude looked elated and jolly. The two groups took separate surveys right after they had watched the videos and the results derived from the study were evident that the initial appearance has an impact on the general perception that people have towards a person or an

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