Netflix, The American Online On-Demand Video Streaming Giant crossed the border into Canada on September 22nd of 2010 looking to capitalize on the largely untapped online TV and Movie streaming market. While Netflix Canada, for the moment, will not be offering its flat rate online DVD-video and Blu-ray Disc rental service as in the United States, it is bringing a top quality video streaming service to Canadians...but will it be enough to change the way we rent, buy and watch our favorite TV episodes and Movies? When I first heard that Netflix was coming to Canada, I was pretty excited. I watch a lot of movies, mostly on my laptop after everyone else has gone to bed, and the concept of being able to watch any number of movies online at any …show more content…
Apparently, it all boils down to licensing issues and some legal red tape. I assume, however, that Netflix is committed to its Netflix Canada subscribers and that they will be adding thousands more to their catalog as the year unfolds. Just this past week, they've added several popular TV series full seasons and I expect (hope) the same will happen on the movie front. Personally, I'm not the type to rush out and rent the latest releases. I like to explore and try out different movies and watch some old favorites over and over again (some I've seen 10 times or more), for which, Netflix Canada has proven to be a small treasure trove but for those who have to see the latest releases as they become available, Netflix, at least for the time being, may not be for you. Perhaps Pay Per Vu at $4-$7 a shot or your local video store is still your best bet. If, like myself, you find yourself renting movies several times per week or buying DVDs every so often, you owe it to yourself to give Netflix Canada a try. At $7.99 per month, I'll be saving tons of money on late fees alone and the convenience of not having to run out to the store is really nice. I've been trying it out for a little over 2 weeks and have watched about 20 movies since I first signed …show more content…
In fact, the whole suggestion system works pretty well. I also like how well movies and TV shows are categorized. Currently, offerings are sorted amongst 20 genres and countless sub-genres, which allows you to quickly pinpoint what you want to watch. Documentaries, Action & Adventure, Comedy, Sci-Fi, Romance - it's all there! Navigation on the Netflix site is easy and intuitive enough for anyone to use. There are also quite a few interactive features that offer up additional info, reviews and bios. Hovering over selections brings up a description and rating for each movie. Clicking on a title brings you to a page filled with info and reviews from members and critics. I also like that you can click on an actor or director's name to pull up their bio and a list of all their movies Netflix currently has in it's catalog. So far I've watched Reservoir Dogs, The Eiger Sanction, the very creepy Human Centipede, The Last Rites of Ransom Pride and a few recent releases I had missed when they came out. I've also never seen Weeds or MadMen, so I'm looking forward to start watching those sometime soon, as Netflix has a couple of seasons of these shows and quite a few
The basic plans offer the ability to watch the service on two screens at a time so you and a family member can both watch your favorite shows at the same time. No longer do you have to fight your grandmother for the remote she can watch her programs on the tv and you can watch your shows on your laptop or smartphone. If more people are on your account you up your service to give access to four people on Netflix for a total of $11.99 a month. With Hulu you have two plan options one for 7.99 that has access to two people at a time, but your show will come with commercials. For an upgrade to $11.99 a month you can watch the shows with no commercial breaks. Commercials are one of the major downfalls of Hulu, Netflix has no commercials ever.
Charging a monthly fee for unlimited rentals, Netflix eliminates due dates and late fees, as well as eliminating the long lines of a brick-and-mortar store. ? Netflix uses their great customer service to keep customers happy, which keeps customers from canceling their subscription to the service. If there is a problem that arises during the rental process, such as a damaged DVD, or lost DVD during the shipping process, Netflix addresses the problem immediately, and never charges the customer for the problem. ? Netflix was the first company to offer DVD rentals over the internet. By leading the industry in innovation, selection and delivery time, Netflix enjoys the benefits of a strong brand image, and strong relationships with DVD suppliers and manufacturers.... ...
If a site is successful at delivering greater than 200 new customers in a month, the referral fee is negotiable, up to $30 per new customer. Netflix is a straightforward company. It rents DVDs via the Internet and sends them to you throughout the U.S. Postal Service. For a flat fee of $19.95 a month, you can build a list of movies on the Netflix.com Web site that you want sent to your home. The company sends you the first three along with prepaid return envelopes.
Netflix business strategy is a cost leadership with variety product and service which allow them to gain revenue up to US$4.37 billion in 2013 (Hastings and Wells). What make Netflix different is preferable is because its subscriber are able to select, receive, and watch/stream content in an unlimited time with 8.99 per month. The fact that, this market is not yet heavily regulated and not much capital needed to enter the market, make anyone in internet based service company could be Netflix new competitor.
Low pricing has been Netflix competitive advantage since the beginning. The brand image of Netflix is the low price.
Reed Hastings, co-founder of Netflix headquartered in Los Gatos, CA, began the company’s operations in 1997 after receiving an enormous late charge from a movie rental he returned long overdue. However, Hastings had the desire to be different than traditional movie outlets; whereas, customers had to drive to the location, pay a certain amount for each movie they rented, and were given a deadline in which to return the movie. Instead of using a method established by other video markets “to attract customers to a retail location, Netflix offered home delivery of DVDs through the mail” which eventually led to a booming business towards streaming forms of entertainment (Shih, Kaufman, & Spinola, 2009, p. 3). Today, Netflix exists along with several competitors; however, offers the most streaming content available for viewing, and continues to grow its subscriber base both domestically and globally. Although, direct and indirect competitors, acquisition costs, and several barriers present a financial threat for Netflix, the company has managed to grow with the acclamation of partnerships, expand to international territories, and vastly increase its price in shares of stock.
Carmike Bellevue is eleven dollars and twenty-five cents per adult ticket). The average person’s budget cannot afford to splurge on movie tickets everyday; however Netflix offers their full collection of programs with a maximum cost of eleven dollars and ninety-nine cents a month. For this price not only do you get all their films, but you also get Ultra HD and are allowed to have up to four people watching at a time. Netflix offers three different plans: basic (seven dollars and ninety-nine cents per month), standard (nine dollars and ninety-nine cents per month), and premium (eleven dollars and ninety-nine cents per month). A plus for Netflix would be that the first month is free for any given plan and is watchable on laptops, tvs, smartphones and tablets. Another point to consider is watching two movies at the movie theaters is equal to twenty-three dollars, while Netflix has a set fee no matter how many movies someone chooses to watch. Lastly, considering the prices of the concession stands at movie theaters, going to the grocery store to get snacks is a much cheaper alternative. Netflix is unquestionably better priced than the movie theater, especially when considering the content given for that price.
The movie I saw most recently was “IT”. That movie is terribly fake and not real at all but the horror movie feeling I get I enjoy so I continue to watch them. I don’t like surprises but in horror movies I do for some odd reason. My favorite horror movie of all time is “Halloween” the movie about Michael Myers.
Task 2 Question: What impact is the expansion of Netflix and other streaming services likely to have on Australian society? Nowadays, every house has a television time where the entire family sits down together to watch their favorite shows on the TV. With the growing demand of the Internet, we now have a lot of different options on how and where to watch our selected shows. There are streaming services like Netflix, Quickflix, Presto, and Stan and other services which allow viewers to pay a certain amount of money every month and watch their desired shows.
The best part for the consumer is that similar to Netflix, you can engage in a free 2 month trial before you commit to a monthly subscription. This helps consumers continue to evaluate in order to make sure this is the best service to satisfy their need. Also, subscriptions are monthly and can be cancelled at any
While television is still extremely prominent in today's media world, the times are changing. Since Netflix is on-demand, I plan to have a category for each sport, so that the viewer can choose for example, basketball, followed by
1) Netflix’s currently does not have a user-friendly method for customers to stream videos onto television sets. Netflix is entering agreements with the manufacturers of game systems, Blu-ray disc players, and televisions to include software capable of streaming Netflix videos. 2) There is strong competition with other companies that offer video streaming at no extra charge. Additionally, Netflix and its competitors are attempting to enter the digital world.
13)Additionally, near 70% of the US population had ease of access to the Internet, making Netflix's model more and more accessible to a fast growing audience. (Perrin etc, 15, fig.
Technological 2.1 – Political Factors The political environment in countries for Netflix is very critical. Governmental regulation, laws and policies impose threats and can even provide opportunities for economies globally. Netflix operate on a global platform and coming up with new strategies every year shall allow them to align their suit the need of every economy’s changing policies, laws and regulations. One of the major political issues faced by Netflix Inc. is the restriction by the U.S. Government on countries such as Crimea, North Korea and Syria leaving a potential market untapped for Netflix. Unfortunately, Netflix isn’t even available in a largely populated country of China due to the permission issues from the Chinese Government (CNET, 2017).
Everything is Googleable and YouTube is just one click away. You can watch pretty much anything you want in just a few taps of the keyboard. You can also download movies you like from movie downloading websites. With the power of internet, you can watch any video or show you want, download and store it in your computer or cellphone’s memory, and rewatch it anytime you like. This only proves that cable TV is totally such a waste of money.