CHENG, ANGELINE O. JO3A
Is cable TV really dead? From what the 2 hosts of the show explained, yes, maybe the cable TV is already dead in some aspects; but in my own opinion, it is still alive, only gradually vanishing.
I cannot gainsay the fact that internet is very powerful, limitless even, in this world we are living nowadays. Because of its power, even the “King of Media”, the television, is having a hard time proving itself more capable than internet. Other people even replaced their habit of watching their favorite television shows with online viewing. With the advent of online TV websites such as IWantTV, more and more people are being used to watching online rather than watching on live TV.
Well, we can’t blame them. TV, being a one chance medium, cannot satisfy the needs of all audiences to have a rewind of an episode of a certain TV
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program they missed. Unlike live TV, online TV can rewind and replay an episode you want to watch as much as you like. It is also very convenient for busy people especially now that almost everyone has smartphones which they can use to watch even while they are on their way to their errands. If people already replaces a FREE live TV, what more is a PAID cable subscription? Yes, admit it, you don’t even watch all of the channels included in your cable TV. In fact some of the cable subscribers didn’t even know what channel is what, since most of them only watch below 10 channels regularly. This makes cable subscriptions a total waste of money. True, cable TV is far more entertaining than just a simple TV given that there are a lot of channels to choose from plus it gives a better and clearer signal, but of course these advantages requires you to pay for it even if you pay more and get less from it. In internet, there’s no problem!
Everything is Googleable and YouTube is just one click away. You can watch pretty much anything you want in just a few taps of the keyboard. You can also download movies you like from movie downloading websites. With the power of internet, you can watch any video or show you want, download and store it in your computer or cellphone’s memory, and rewatch it anytime you like. This only proves that cable TV is totally such a waste of money.
Internet may be very powerful, convenient, and almost complete but no, CABLE TV IS NOT DEAD YET. Yes, cable subscription is very costly but even if that’s the case, many people are still into it. Since there are still many people that don’t have internet subscriptions/connections, then cable TV is the option for them.
We must accept the fact that cable TV might eventually die its natural death soon. We can’t help it because there are way too many high-tech things that are emerging. It will be very hard for the cable TV to cope up with this. Well, that’s how things go around this world. Survival of the fittest, just like the theory Charles Darwin
coined.
Steven Johnson wrote an article for the New York Times in which he argues that back in the days, television shows use to have a very simple plot which was easy to follow without too much attention. It was just an other way to sit back and relax. However, throughout the years, viewers grew tired of this situation and demanded more complex plot lines with multiple story lines that related to recent news topics. He takes the example of the television show “24”. “24” is known for being the first show which its plot occurs in “real-time”, it is also known for not censuring the violence of its topics. It is a drastic change from what Johnson states as an example “Starsky and Hutch” where basically each episodes was only a repetition of the last one. Johnson also believes that there is a misconception of the mass culture nowadays where people think the television viewer wants dumb shows which in response makes them dumber. Johnson does not agree, for him, television shows such as “24” are “nutritional”. He also states that sm...
Typically, in comedy, an audience will assume something to be true (or at least somewhat true) when it is made the subject of a joke, otherwise the joke itself won’t be funny. In this case, Direct TV attempts to convince the viewer that the presumption that cable constantly has issues that need to be fixed must be true, otherwise the obvious attempt at humor isn’t considered humorous at all.
Schwartz, Tony. "Cable TV Programmers Find Problems Amid Fast Growth: Cable Programmers Finding Problems.” New York Times (1857-Current file,) 28 Sep. 1982. ProQuest Historical
The first excuse is economics. The business of TV is ruled by a simple declaration: Get the audience the advertisers want. The consequence is that major networks forgo the mass ...
Cable companies are unhappy with the system and they do not think Nielsen accurately captures the number of people who watch cable TV.
TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chasm between the early market and the early majority.
Binge watching: “viewing multiple episodes of a television program in rapid succession”, is a phenomenon that television enthusiasts have embraced with the introduction of new technologies like SVOD, streaming video on demand, television consumption platforms unique to the digital age (“binge-watch,” def. 1). Services that offer SVOD such as Netflix, Hulu, and Amazon Prime are even encouraging binge watching through their marketing practices and content creation (Greenberg). So why is binge watching, or rather binge viewing, an activity that people are participating in under the false assumption that it is a socially unacceptable guilty pleasure; an indulgence, just as eating an exorbitant amount of high-calorie foods is.
By 1950, 70 cable systems served 14,000 subscribers nationwide. In late 1950s, when cable operators began to take advantage of their ability to pick up broadcast signals from hundreds of miles access to these "distant signals" changed the focus of cable's role from one of transmitting local broadcast signals to one of providing new programming choices.
27 Jan. 2012. Greenblatt, Alan. “Television's Future.” CQ Researcher, Vol. 17 (2007, February 16): 145-168.
In my opinion, cord-nevers are currently disrupting the TV industry due to the fact that this category of consumers will never actually subscribe to traditional TV. Therefore, new and younger generations will continue to be brought up in a society where other means of accessing TV are available and used at a much cheaper price, if not free such as: streaming and Netflix. Whereas cordless-contemplators need to be given an incentive, and won over to remain a consumer of traditional TV in order to keep them from taking the final step of cutting the cord. Thus in my opinion, the publics disappointment with the high prices of the new skinny basic and pick a play options put traditional TV in in a very compromising situation, which will continue
The digital evolution began to transpire on November 1, 1998. Since then there have been many other forms of digital technology adopted by our society and digital television quite possibly is next. “The speedy conversion to digital technology will have profound interest benefits, permitting efficient spectrum use, optimizing the development of new technologies and services to consumers, and fostering diversity and competition(FCC).
Although the Internet is a relatively new technology, television has been around for about fifty years. There are many problems with television though,
The Internet is one of the greatest inventions of humanity. It is a massive network of computers, each with the ability to access any of the others. Ungodly amounts of information can be found on the Internet. It is the ultimate form of media, a combination of newspaper, radio, and as the average bandwidth is increasing, television. Using
Imagine someone born in the early 1900’s entering a modern-day classroom. They would likely be confused as to what televisions, computers, cell phones, and other electronic devices are. It is also likely that they would be overwhelmed by the instant access to information that the internet provides. Digital media has become a large part of people’s everyday lives especially with the rise of digital media in classrooms. Digital media is growing so rapidly that people who are not adapting to this shift in culture are falling behind and becoming victims of the “digital divide”, this is leaving people misinformed. Digital media has a large effect on the way that people communicate, this is especially evident in the way that students interact with