The Different Management Theories Used Within Bodyshop and McDonalds
Introduction
The aim of this report is to show the different types of management
theory's and how they are now used in Bodyshop's and McDonald's
business to day.
The different management approaches
In this section I will list the different approaches to management and
explain what they mean. Also I will state the advantages and
disadvantages for each approach.
Scientific management is the most influential theory in production
line businesses during the first two decades of the twentieth century
and is still widely used to day. Scientific management was thought up
by an American called Fredric Winslow Taylor (1856-1915). His theory
consisted of 5 principles. These were:
1. An understandable dissection of tasks and responsibilities between
management and the workforce.
2. Use of scientific methods to establish the best way of undertaking
a job.
3. Scientific selection of the employee to execute the newly designed
job in the way specified.
4. The training of the selected employee to perform the job in the way
specified.
5. Enthusiastic co-operation with the workers to ensure that the work
was performed in accordance with scientific management. This was
helped by the use of economic incentives.
One of the most famous people to use Taylor's idea was Henry Ford, as
by using scientific management he was able to construct one of the
first, efficient, mass production factories for his cars. The idea was
that each worker would be given one job and when they had done theirs
the car would move along the conveyer to the next employee to com...
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...eholder driven. This means it Look's more at making a profit than
how to keep staff happy and in the diction making loop of the
business.
For Bodyshop to improve it needs to go back to its employees and get
them more involved in dictions at their store. Also it could give
staff free samples of new products that they are bringing out, as when
a customer comes in and enquires about it they can pass on the own
experience of the product.
Conclusion
From this report I have seen that both Bodyshop and McDonalds have
changed there management styles around. In McDonald's cases they
started off being customer orientated and didn't look at their staff
needs, but now have a more balanced approach. Whereas Bodyshop, who
had a very good relationship with its employees, changed to become
more interested in its profits.
The theory of “McDonaldization” describes the way different aspects of the modern world are taking on more and more of the “principles of the fast food restaurant” (Ritzer 1). Obviously, the term stems from the restaurant “McDonald’s” itself; however, McDonaldization is present in many restaurants, industries, politics, religion, and many aspects of social life as well. For example, the music industry has become increasingly McDonaldized. Artists are expected to produce many albums in a certain amount of time, they are expected to look the same and sound the same at any concerts they give, and most popular music is created through Auto Tune and producers cutting and pasting snippets of a song together. The modern idea of going on vacation is similarly McDonaldized. For example, you can go to another country, hire a tour guide to show you as many of the most popular spots as possible, as fast as possible. Your picture is taken in front of certain attractions, you are taken to certain places to eat, and you stay in certain places. It’s very efficient, the cost is easily calculated, and it’s incredibly predictable. For this paper, I will
Taylorism is a system that was designed in the late 19th century, not only to maximise managerial control, but to also expand the levels of efficiency throughout workplaces. With this being said, productivity levels increased and fair wage distribution was the main result. However, with other, more recent theories and systems, such as Maslow and Herzburg’s theories, these helped to focus on the satisfaction and motivation of the workers rather than the concern of managerial control and empowerment. Fredrick W. Taylor ended up developing 4 main principles to help increase the work efficiency and productivity in workplaces; these will be discussed later on. Other theories relating to this include, Fayol, Follett, Management Science Theory as well as Organisational-Environmental Theory. All theories listed have an influence on the way businesses work effectively and put their skills to action. This essay will highlight how Taylorism was designed to maximise managerial control and increase productivity, furthermore, showing how more recent theories were developed to focus on empowering employees and to extend the use of organisational resources.
This report will provide about world famous hamburger brand “McDonalds”. The business started in 1940 at San Bernardino, California. Now, it became world largest scale of hamburger fast food restaurants. Their principles of modern Fast food restaurant was originated from “Speedee Service System” in 1948. We can observe many of McDonalds logo very easily especially in mall or city area. Their main selling items are hamburgers, French fries, chicken and breakfast items. Not only these items, they are expanding their menu such as smoothies, salads, fish and wraps. As they provide various choice of menu. They can attract more customers. McDonalds serves around 68 million customers daily in 119 countries across 35,000 outlets. In 2012, the company showed annual revenues of $27.5 billion and profits of $5,5 billion. In addition, according to BBC report, the company is the world`s second largest private employer behind Walmart. The McDonalds provide not only indoor services, they also provide other type of services such as Drive-thru which allows customers to buy and pay in the car without getting off from it.
At somewhat the same time, Taylor came up with scientific management which divided tasks which required planning and control from standardized repetitive production tasks that require less qualifications. The mass production method inspired from Ford and Taylor lead to the success of the American motor vehicle companies.
Imagine yourself behind the counter or in the drive- through window at McDonalds. You are programmed how to act and what to say. You have been working there for three years and earn a salary of $5.50 an hour. You have never exceeded 29 hours while working there. These circumstances are true for over 40 percent of six million people employed in restaurants today. The reason for these circumstances are due to the change in our society by which the consumer wants the biggest, fastest, and best product they can get for their money. This change in society can be attributed to a process known as McDonaldization. Although McDonaldization can be applied to many other parts of our society, this paper will focus on its impacts on the inequalities in the workplace, along with some theoretical discussions on the topic.
Comparisons that can be made include Fordism's mechanisation of mass production and Taylor's attempts at using employees as machines. Taylor designed this using his principles of management that included developing a science for each element of work and finding the quickest way the job could be done.
OPPORTUNITIES: McDonalds has many opportunities to change its look, menu, and customer service. McDonald’s started building newer building incorporating the arch, along with more modern furnishings. The menu has changed by adding more breakfast items and introducing the McCafe in certain areas.
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