Mcdonalds: An Analysis Of Mcdonald's

1357 Words3 Pages
bulb-icon

Recommended: Mcdonald's summary background and history

Introduction
This report will provide about world famous hamburger brand “McDonalds”. The business started in 1940 at San Bernardino, California. Now, it became world largest scale of hamburger fast food restaurants. Their principles of modern Fast food restaurant was originated from “Speedee Service System” in 1948. We can observe many of McDonalds logo very easily especially in mall or city area. Their main selling items are hamburgers, French fries, chicken and breakfast items. Not only these items, they are expanding their menu such as smoothies, salads, fish and wraps. As they provide various choice of menu. They can attract more customers. McDonalds serves around 68 million customers daily in 119 countries across 35,000 outlets. In 2012, the company showed annual revenues of $27.5 billion and profits of $5,5 billion. In addition, according to BBC report, the company is the world`s second largest private employer behind Walmart. The McDonalds provide not only indoor services, they also provide other type of services such as Drive-thru which allows customers to buy and pay in the car without getting off from it. …show more content…

In UK government initiated to reduce amount of salt on food in order to reduce disease rate. By research, McDonald`s reduced their overall salt of its UK menu by around 14 % (Food Standards Agency,2005). As McDonald`s is located worldwide, its political exposure is all over the world. Just like other restaurants, McDonald`s have to follow government regulations pertaining to health and hygiene. Some governments are strongly against Fast food restaurant as fast food is well known as Junk food. In Singapore, there are 110 restaurants and McDonald`s operations are highly affected by political situation of country and changing of regulations. These regulations include taxation, labour laws or health related

Show More
Related

  • An Analysis of McDonalds Health Menu

    978 Words  | 2 Pages

    McDonalds is one of the most well known fast food restaurants in the world. It is so popular that it sells seventy-five hamburgers every second and is shockingly also the worlds largest toy distributor (Lubin, and Badkar.) The powerful company is an overwhelming influence not only in the worlds economy, but also the worlds holistic lifestyle and health; therefore, McDonalds must be carefully monitored-carefully monitored meaning every move, every change, every single action the company makes needs to be a healthy one. Since the McDonalds business is unbelievably large, it has to manufacture a lot of food, and in a fast food business more in numbers means lower quality. But the food served isn’t lower quality. The food is not even food. It is poison! The chain restaurants food that is sold to the world population contains over 70 cancer-promoting ingredients (Roberts), not to mention it also contains preservatives that are butane-based, bleached flour, and the main ingredient found in silly putty (Breyer). It is clear that McDonalds does not sell food that anyone should be eating; yet, it poisons 68 million people a day, or in other words one percent of the population (Lubin, and Badkar.) 68 million people poisoned every single day. This atrocity absolutely without doubt needs to be stopped.

    Read More

  • Mcdonalds: An Example Of Product Diversification For Mcdonalds

    1103 Words  | 3 Pages

    This video provides an overview of product diversification. It explains that there are two types of diversification, which are related diversification and unrelated diversification. In addition, the video informs that diversification often involves merger and acquisition activities. Furthermore, it stresses the importance of keeping diversifications balanced, as in some instances, companies that do not take advantage of diversification, can miss out on some benefits, and/or could experience negative effects. However, on the other hand, the opposite could also occur, because some companies that over-diversify, extend themselves too far and can experience detrimental and disadvantageous effects as well. The key is staying

    Read More

  • mcdonalds

    805 Words  | 2 Pages

    McDonalds is the world's leading food service retailer with more than 30,000 restaurants in 118 countries serving 46 million customers each day. McDonalds is one of the world's most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which they do business. Serves the world some of its favorite foods - World Famous French Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin. As a result of many changes in the habits of Americans, competition and other factors such as the economy and profit loss, McDonalds attempts to continue new innovations and services. These attempts are in hope of maintaining old customers, attracting new customers and ultimately increasing revenue and profit.

    Read More

  • Mcdonalds Case Study

    889 Words  | 2 Pages

    There are various factors that affect price decisions (inflation, suppliers, competition, demand, and quality of the product or sensitivity).

    Read More

  • The Case Of Mcdonald's Case Study Of Mcdonalds

    1062 Words  | 3 Pages

    The effectiveness of a board also comes into question when board members have served together for such a long time. A member of the University of Tennessee’s Corporate Governance Center, Larry Fauver, pointed out that directors who have been serving as long as McKenna has with the same group might not have enough distance from management to be objective. He then asked a question that raised many eyebrows of shareholders: How independent could you possibly be to a company after 23 years? (Kowitt, 2015) Charles Elson, director of the John L. Weinberg Center for Corporate Governance at the University of Delaware, also agrees with Fauver. Elson states that any time the directors have relationships with each other outside of the boardroom, the greater

    Read More

  • Mcdonalds: An Analysis Of Mcdonald's Global Marketing Strategy

    1096 Words  | 3 Pages

    1. McDonald marketing strategy uses a combination of global and local elements. In their global marketing strategy, they focus on standardization. They try to use standardization throughout all McDonald’s so where ever you eat a Big Mac, the customer can expect the same taste, quality and experience. To have professionalism within the workplace, education for McDonald’s is provided by them to teach government health education programs and what the requirements are of the lower skilled workers. This allows the company to create formalization throughout all McDonalds. However, there is also some customization because of the localization approach. In the India locations, McDonalds developed the Chicken Maharaja Mac specifically due to the Hindu

    Read More

  • Analysis of McDonald’s

    1650 Words  | 4 Pages

    The McDonald's Corporation is the largest chain of fast food restaurants in the world. It is franchised in over 119 countries and serves an average of 68 million customers daily. The company started in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in the United States. They reorganized their business as a hamburger stand in 1948. In 1955, Businessman Ray Kroc joined the company as a franchise agent. He purchased the chain from the McDonald brothers and oversaw its global-wide growth (McDonald’s 2014).

    Read More

  • McDonalds and Their Impact On Society

    1158 Words  | 3 Pages

    Have you ever wondered how the business empire of McDonalds was started? With over ninety nine billion served, it was started in 1940 in San Bernardino, California. It was started off as just a Bar-B-Q that served just twenty items. Its first mascot was named “Speedee” They eventually realized that by setting up their kitchen like an assembly line that they could be much more productive and get their food done faster, with every employee doing a specified job; the restaurants production rate became much higher. A milkshake machine vendor came into their small restaurant one day, his name was Ray Kroc. He saw how much potential the restaurant has, so he bought it out and opened one of the first franchises. Within the first year of Ray Kroc buying it, there were one hundred and two locations all around the world. McDonalds currently is one of the largest fast food restaurants in the world and currently has served over sixty four million customers through one of their thirty two thousand sites. It has almost become a way of life for America. Though, McDonalds started off as a small business between two brothers, it grew into one of the largest restaurant franchises in the world and greatly affects our society and how we eat our food.

    Read More

  • What's Bad About Fast Food?

    993 Words  | 2 Pages

    These business also supplying low quality rubber patty like cheap products and the lack of preparation and clean up crew following along the frozen food and microwaved patties. From the years of 2000 mcdonalds has been fluctuating not also just the fact people think its not unhealthy to eat it once in a while but that fact only works if you actually are exercising daily, but since these years also increasing market’s and productions like commercials and t shirts mcdonalds alone made 263,944 fast food restaurants counting also the spread across foreign country’s. This article presented to me by renee jac on 2/10/2014 on the reality of producing th...

    Read More

  • McDonald's

    969 Words  | 2 Pages

    In today’s market, McDonalds faces numerous challenges such as fierce competition, a more health conscious customer, and the continual need for improved customer satisfaction and menu. McDonalds needs to go through some changes in order to remain ahead in the fast-food industry.

    Read More

  • McDonald's Case Study

    1751 Words  | 4 Pages

    As organizations seeks ways to increase profits by filtering into international markets, many turn to the field of public relations as a way of reaching cross-cultural markets. Factors such as values, cultural differences, language barriers, beliefs, etc…in order to successfully promote an organization's products and services. Public relations practitioners have the responsibility to be the mediator between the organizations and public(s). According to Murphy and Dee (1992), " Public relations makes organizations more effective by building relationships with stakeholders in the environment that have the potential to constrain or enhance the mission of the organization." This role also involves disseminating and seeking information to the public. This information/feedback provides the public relations practitioners and the organizations with insight as how the publics perceive the organization.

    Read More

  • Mcdonalds And Mcdonalds: Case Study Of Burger King And Macdonalds

    1308 Words  | 3 Pages

    For this task I have chosen to research famous fast food companies Burger King and Macdonalds.

    Read More

  • Mcdonald's Case Study

    1877 Words  | 4 Pages

    McDonald’s USA has been feeding the American society since 1940. Recently, the company has had various issues with people posting on social media as well as questioning the restaurant’s food. Millennials created controversy about what McDonald’s was serving its customers and this showed itself in ongoing negativity between social media, blogs, and news sites. This caused an extreme decrease in the restaurants sales. The tactic proposed was to become more transparent with the public, but the focused audience was “curious skeptic” millennials.

    Read More

  • Perception of McDonald’s

    955 Words  | 2 Pages

    McDonald’s has expanded globally into 31,000 worldwide outlets and employed more than 1.5 million people in more than 119 countries (Kulkarni, Lassar, Sridhar & Venkitachalam, 2009). Nevertheless, McDonald’s always faces negative perception and commonly related in serving unhealthy and junk foods amongst its customers around the world (Currie, Dellavigna, Moretti, & Pathania, 2009). It is not only the negative perception of public, but McDonald’s have been attacked and accused of selling unhealthy food in several countries, including the US, China, Belgium, Holland, India, Russia, Sweden and the United Kingdom (Wilson, 2009). Meanwhile, the core of the current problem is that customers’ still buy fast foods, even though they have negative perceptions on McDonald’s as regards to unhealthy foods. At this point, customers are confused about fast food nutrition messages provided by McDonald’s, while it is still perceived as bad images (Deng, 2009). In order to overcome this issue, there are changes in McDonald’s marketing and communication strategies as they have started to plan strategic action with two objectives; first, to change the image of McDonald’s from junk food restaurant to a healthy food restaurant, as this will attract health conscious customers and at the same time can enlarge the market scope. Secondly, to change behavior of the existing customers who keep on taking only junk foods, and to persuade frequent fast food users to change their lifestyle by buying balanced meal with McDonald’s new healthy foods (Deng, 2009). ).

    Read More

  • The Mcdonalds Organization: An Analysis Of Mcdonald's Organization

    1694 Words  | 4 Pages

    The McDonald's Organization is one of the world's greatest and best chain of ground sirloin sandwich fast-food diners, serving more than 47 million consumers around the world day-to-day. Its menu consolidates burgers, chickens creation, French-fried potatoes, Produce breakfast, Sodas, coca-cola , coffee, shakes, and desserts. On account of criticism and changing buyer tastes, the association has extended its menu to fuse servings of blended greens, wraps and nature products like fruits and etc. McDonald's restaurants have been found in 119 countries, and therefore they served 68 million customers a year (McDonald’s, 2014). It lives up to expectations more than 31,000 diners around the globe, hiring more than 1.5 million people

    Read More

More about Mcdonalds: An Analysis Of Mcdonald's

Open Document